Ways to Utilize Signage as You Reopen

As businessesWall Graphic reopen, it’s critical that they comply with both state and national guidelines. Protecting the health and safety of customers and employees should remain their top priority – and additional signage can be extremely helpful with this. Signage can both inform those who are unaware of safe social distancing practices as well as ensure that everyone is maintaining those practices. There are a number of ways to use signage on door, floor and walls for this purpose.

The CDC has laid out specific guidelines for maintaining social distancing (also called “physical distancing”), such as staying at least six feet from other people, not gathering in groups and staying out of crowded places. It’s important to follow these guidelines in your business, which can be simplified through correctly utilizing signage.

First, your customers should be informed of your business’s policies before they even enter the building. That means signage should be utilized on doors to clearly state if a face covering is required to enter, or if you are limiting the capacity of your business. If you’re dealing with customers lining up outside of your business, you can utilize floor graphics to outline spaces for people to stand in while they wait.

Floor Graphics 1You can also use this method in the interior of your business by using floor graphics for your check-out line. This helps maintain space between customers both insides your business and outside, without breaking the bank.

Placing directional signage on the floor to encourage organizational movement throughout your business can also be helpful. When customers feel organized and supported, they are likely to build trust and confidence, and ultimately, to return.

Signage on the floor is helpful, but there should also be signage at eye level. Place reminders to respect others’ space or to wear a face covering on the walls to encourage the safety of your customers and employees.

It’s vital to inform those who visit your business of your commitment to their health and safety. Especially if your state is enforcing the use of face coverings and social distancing, utilizing signage can help your business comply as you begin to reopen. Contact Allegra today to learn more about our reopening solutions.

5 Ways to Boost Your Trade Show Presence

Trade shows are a great place to find new customers and build relationships to help your business grow. These events are often industry-specific and not open to the general public. Most of the people who attend trade shows are company representatives in a position to influence purchasing decisions. The Center for Exhibition Industry Research found that 86% of trade show visitors are decision-makers.Trade Show Booths

Before signing up for your next trade show, it’s crucial to do some preliminary research and figure out what will be the goal your company wants to achieve during this event. Your company may be launching a new product or service, or they may be looking to get feedback on an existing offering, or they may simply want to generate new sales leads. Whatever the objective is, you will need to find out what type of audience will be attending the event. After you figure out who will be attending the event, you’ll be able to determine the best ways to attract them to your booth.

Participating in events requires a substantial investment and advanced planning is necessary to guarantee a good return on investment. Redefine success and step up your 2020 trade show game by focusing on these five event marketing strategies.

  1. Reach out to attendees before the event. Build interest before the event by sending emails to encourage attendees to visit your booth. It may seem unnecessary, but doing this will plant the idea in their heads to stop by your location when at the event. You can say something as simple as, “Stop by with our booth with your business card for a chance to win a prize.”
  2. Invest in a memorable trade show booth. Choosing the right event company to produce your display is just as important as selecting the correct trade show to attend. That’s where Allegra comes in! We can help you think of every detail, from graphics and flooring to lighting.
  3. Invest in proper signageSigns are often the focal point of any booth and they are responsible for representing your brand. Make sure you have enough signage not only in your booth but also around the event floor to help people locate your booth. Use eye-catching graphics to draw potential customers and communicate the value of your products and services. There are many different types of signage that work well for events, from trade show banners to ceiling and flooring graphics.
  4. Pick unique promotional items. With today’s printing advancements, the possibilities are endless when it comes to the type of products you can brand. Use this opportunity to your advantage by picking an unusual giveaway. Giving people something unexpected they haven’t seen before will give your company an edge over other exhibitors. The items companies distribute at events should always be useful, valuable, or entertaining. Trends to keep in mind in 2020 when picking out promotional items are: self-care or fitness items, eco-friendly products, tech accessories, weather-friendly attire, and brain teasers.
  5. Make your booth fun and interactive. An excellent idea to attract people to your booth is to offer a convenient service. An example of this would be to set up a cell phone charging station. Since most people will probably be using their phones, they are likely to stop by and use the station. Another idea to make your booth more interactive and fun is to invite people over for games in exchange for prizes. People are more likely to spend some time with your company if you are providing an experience they can enjoy.

Allegra has the experience and expertise to save you time and money with trade show displays, banner stands, giveaways, and more. You don’t need a big budget to make a significant impact! We’ve helped lots of companies just like yours. And they’ve been kind enough to give us a 5-star rating in return. That’s a win-win!

For quality and service you can trust, contact your local Allegra Marketing Print Mail location today!

7 Ways To Get The Most Out of Your Store Signage

Store signage is one of the only marketing tools that will work for your business 24/7. Signs require minimum to no supervision or maintenance. Because of this, you’ve probably grown accustomed to your signs and forget the critical role they play.

According to the International Sign Association, outdoor signs are responsible for at least half of your customers. Store signs can help you attract new customers, promote your brand, alert passersby of new products and offers, and help your business drive and close sales.

If you are looking for new ways to bring your store to life and make the most out your signs, here are seven store signage ideas to implement right away.

  1. Find opportunities to improve your existing store signs.

Take a look at your business with fresh eyes. Use this as an opportunity to look around at your facility and put yourself in the shoes of a new client or customer. Ask yourself the following questions:

  • Is your main outdoor sign clean and functioning?
  • Does it still represent your brand and ideas?
  • Is it visible from a distance?
  • Do you like how it looks?

While these questions may seem simple enough to answer, they can help you identify potential opportunities for improvement. Remember, your exterior signs will be the the first visual impression people have of your company.

  1. Use custom graphics to enhance open areas and windows.

Make the most of every square foot of informational, promotional, or decorative space in your location. Think beyond words and use images to communicate and promote your business.  An eye-catching image can help you attract new customers and motivate existing ones to stop by. With the latest solutions in graphics, you’re no longer limited to only decorating your walls, windows, and doors. You can now take advantage of vinyl graphics for floors and ceilings. Use affordable custom graphics to update your store displays as often as you like.

  1. Cover your windows without covering your view.

Perforated window graphics are an innovative way to decorate your windows. A perforated graphic will let you present a promotional message on one side and a clear view from the other. One-way vinyl graphics replicating frosted glass or displaying a design or scene also add privacy to office or conference room windows.

  1. Attract new customers with signs beyond your storefront.

You shouldn’t limit your signage strategy to just your store. Many businesses use vehicle graphics to promote their brand beyond their location. For smaller companies without permanent vehicles for deliveries or service calls, there are other options like car-top or door-side magnet signs. These are an ideal way to put your marketing in motion and are easily removable.

  1. Use banners to promote special announcements.

Banner-MockupToday’s oversized printing lets you go big.  An oversized banner can be great to capture the attention of passersby.  The versatility of a colorful, custom banner or fabric sign can’t be beat. They are equally useful indoors or out, for a one-time appearance or to reuse time and time again. Banners are quick to develop and depending on the material and size they can accommodate to any budget.

  1. Try A-frame signs.

You’ve probably seen A-frame signs used outside of bars. These are often decorated with witty handwritten notes to draw people in from the street. You can enhance the entrance to your store with a portable A-frame sign.  They are a popular choice as they’re two-sided and readable from both directions. Another great thing about these signs is they can be made in ways that allow you to regularly update your message and add some of your own personality.

  1. Don’t forget your basic signs.

When you are walking around your store, make sure you have all the important information you want your customers to know. Your store signs should always include hours of operation, phone number, and website address. If customers stop by when you’re closed, providing this basic information can ensure you still capture their business later on.

Use these ideas to make the most out of your store signs. If you need assistance, the Allegra team is here to help. From custom design to installation, talk to our signage professionals about how to make a greater impact on your customer base with creative solutions, contact your local Allegra Marketing Print Mail location today!.

 

What to Print for Your Next Event

Event marketing can prove to be an effective strategy for lead generation and customer retention. Yet common missteps that can thwart your best intentions can happen before (lack of preparation), during (poor displays) and after (failure to follow up with leads). All can be easily avoided!

Printed Materials for Event Marketing

Many of your promotional tactics will be print-related. To ensure a greater return on your investment at your next trade show, expo or community event, here’s a rundown of what most marketers have in their event arsenal:

Banners, Posters and Signage
Whether your event is inside or outdoors, you’re competing with a lot of visual noise. Professionally produced banners, flags, pennants, posters and directional signage can drive foot traffic to your space, creating more opportunity for engagement. According to the 2016 Experiential Marketing Content Benchmarking Report, 74% of consumers said meeting with exhibitors made them more likely to buy the products being promoted or demonstrated.

Brochures and Flyers
Take along a mix of marketing materials. Inexpensive handouts are just right for anyone stopping by your booth, serving as a handy refresher once the show is over and everyone heads home. Keep a stash of more robust, high-quality sales brochures available for anyone who expresses a genuine interest.

Business Cards
Business cards are necessary for events and trade shows, so you’ll want to ensure that your team has plenty to hand out. Are they up-to-date? Visually appealing? Readable? Think about sprucing up your business cards with textured paper, vibrant palettes and graphics and unique type fonts that align with your brand identity.

Direct Mail
Use the mail to be first in line in the minds of your customers, as it can take multiple contacts with your target audience to drive action. For an event, plan on delivering a save-the-date card a few weeks ahead of your invitation mailing. Based on responses, you may need a third reminder. An inexpensive postcard will do as a last push for RSVPs.

Programs
Event apps are growing in popularity for those who always have a phone in hand. Be aware that not all venues are enabled with Wi-Fi or it can be an additional cost if you’re the event host. Cover your bases with a printed program for handy reference and note taking. Your attendees will thank you.

There are plenty of extra print materials that can boost the success of your event. Place cards or nametags for special dinners, meet-and-greets and other similar events are a great way to organize your attendees and break the ice. Raffle tickets and contest forms featuring your brand logo create a fun and interactive experience for everyone, keeping you top of mind.

Want to check off these printed materials from your list? Your local Allegra Marketing Print Mail can help you!

Rethinking Signage: 3 Ways to Go Beyond the Banner

Large signs and graphics make a lasting impression on your audience. Whether indoors or out, there are plenty of trendy options to spice up your signage. Here are a few of our favorite ways to say hello to a new, fresh look that will capture your audience’s attention.

  1. Walk it out
    Make the most of every square foot of informational, promotional or decorative space in your facility. The latest solutions in graphics prove that you’re no longer limited to walls, windows and doors; you can now take advantage of graphics for floor surfaces and even printed ceiling tiles.
    Allegra Signage
  2. Look outside
    Perforated window graphics are a creative way to share your message. A creative twist on an old favorite, perforated graphics present a promotional message when viewed from one side (such as the outside of a door or window) and a clear view when seen from the other (often the inside of a vehicle or building). One-way vinyl graphics replicating frosted glass or displaying a design or scene also add an attractive element of privacy to office or conference room windows.
  3. Get mobile
    Whether they’re on a car, van or trailer, vehicle graphics and decals are some of the most economical ways to deliver promotional messages. Simply parking your vehicle is a marketing tactic! Smaller businesses or organizations without a permanent vehicle or fleet for deliveries or service calls can benefit from repositionable graphics. These are an ideal way to put your marketing in motion and are easily removed and replaced.

From custom design to installation, talk to the signage professionals at your local Allegra Marketing Print Mail about how to make a greater impact with creative sign solutions.

3 Creative Ways to Add Value to Your Signage

Thanks to advancements in large format printing, creative signage solutions are more affordable than ever. Here are three trendy ways you can spice up your company’s space with eye-catching signs and large graphics:

Valuable Signage

  1. Go Green
    In many sectors, industry standards dictate certain environmental regulations about waste and materials. Environmentally friendly inks and materials can help you meet your standards and reduce your overall waste. Also, according to Nielsen, two out of three consumers are willing to pay more for products and services that come from companies committed to making a positive social environmental impact. Win-win!
  2. Explore New Surfaces
    Digital printing technology makes it possible to print on – or affix to – nearly any surface for a custom look that fits your brand’s standards in look and feel. Consider a mural for your lobby, floor graphics or even wraps around pillars and posts. A simple change can transform your work space from average to inspiring.
  3. Add Texture
    When it comes to signage that travels with you to trade shows or events, textured backdrops and graphical drapes are two sure bets that can draw foot traffic to your booth. They can even help define a space for your product demos on a busy trade show floor.

Talk to the sign pros at your local Allegra Marketing Print Mail to learn more about your signage options and how they can fit into your budget.

7 Ways to Get the Most Out of Your Store Signage

Signage can be responsible for half of your customers, says the
International Sign Association. Signs can attract new customers, brand your business and drive impulse sales.

Here are seven ways to make the most out of your signage while saving time and preserving your budget:

Look at what you’ve got with fresh eyes.

It’s only natural to become familiar with your surroundings. Take the opportunity to look around at your facility with fresh eyes; put yourself in the shoes of a new client or customer. Take note of anything out-of-date, discolored or worn out. You may also be missing an opportunity to illuminate an existing sign or freshen up what is often the first visual impression of your company.

Put your space to work with custom graphics.

Make the most of every square foot of informational, promotional or decorative space in your location. The latest solutions in graphics prove that you’re no longer limited to walls, windows and doors. You can now take advantage of graphics for floors and even printed ceiling tiles.

store signage
Attract new customers with easy-on car magnets.

Smaller businesses or organizations without a permanent vehicle or fleet for deliveries or service calls can benefit from a car-top or door-side magnet signs. These are an ideal way to put your marketing in motion and are easily removed when trucks or vans do double-duty for personal use.

Spruce up your décor with wall-mounted posters.

An inexpensive and elegant way to enhance your interior décor is wall-mounting framed art, photography, inspirational quotations and historical documents. Safety rules, schedules and HR notices that are posted for employees can also get a facelift with a clean-looking frame mounted to the wall.

Try perforated window graphics.

A creative twist on an old favorite, perforated graphics present a promotional message when viewed from one side, such as the outside of a door or window, and a clear view when seen from the other. One-way vinyl graphics replicating frosted glass or displaying a design or scene also add privacy to office or conference room windows.
Grab attention with big, bold banners.

The versatility of a colorful, custom banner or fabric sign can’t be beat. It can be equally useful indoors or out, for a one-time appearance or to reuse time and time again. Today’s oversized printing lets you go big, while materials including fabric, paper and vinyl help you match your banner to a budget of any size.

Save big with lamination.

Protect and preserve your frequently used documents with lamination. This could apply to restaurant menus, instruction sheets, schedules, name badges and even larger-sized posters. Water-resistant lamination will improve their appearance, and reduce the cost of reprinting.

From custom design to installation,
talk to our signage professionals about how to make a greater impact on your customer base with creative solutions.