Promotional Products that Make for Great Gifts this Holiday Season

Set of office accessories. It is isolated on a white background

The holidays are the perfect time to spread good will and remain in the minds of your customers moving into the new year. What better way than with a gift that shows them you care?

Considering that 81 percent of people keep promotional products for more than a year, now is a great time to show your customers and employees some appreciation. Here are several branded gifts they can get excited about and use all the way until next season, creating buzz for your business:

Travel Mugs
Gift your customers and employees with a branded travel mug and a box of tea, hot cocoa or a bag of coffee. Finish with a gift card and bring some warmth to the office. Reusable and easy to tote around, they’ll promote brand awareness wherever they go.

Activewear and Outerwear
Fun, functional and trendy. These are the top three reasons why people keep promotional products, according to a study conducted by researchers at Relevant Insights. How about a branded quarter-zip or a fun logoed scarf, knit hat or ball cap?

Improved health and fitness are two of the most common New Year’s resolutions. Customers and employees will both appreciate workout towels, bags and water bottles.

Calendars
Sure, there are plenty of digital options for calendars. Yet according to research by the Advertising Specialty Institute, 76 percent of consumers who own calendars say they display them prominently in their homes or offices. Topped only by umbrellas (14 months), calendars are kept longer than all other promotional items (12 months) and tied with mobile power bands.

Desk Accessories
New desk accessories are perfect for ringing in the new year. Logoed sticky notes, a pen and pencil set, and notebooks are all items that can be put to immediate use. Incorporate these little tokens of your gratitude into your holiday gifts to remind your VIPs how valued they are this holiday season.

Looking for inspiration on how your business can spread some cheer this holiday season? Contact your local Allegra today to find the perfect gifts to add to your promotional marketing mix.

3 Ways to Inspire Your Team

Business owners and managers who set lofty goals know it takes many contributions – large and small – across all areas of the company to reach them. And that takes cultivating an environment where your team members are motivated and engaged.

Inspire your team

As much as you may understand your business and what it stands for, communicating that effectively to those around you can be tricky, especially when you’re juggling multiple demands on your time. Here are some areas where you can make a difference right away:

  1. Live your mission.
    A mission statement or value proposition describes what you do and how it differentiates you from your competitors. Your values define who you are. They don’t change even as the business evolves.
    Everyone on your team should be regularly exposed to your organizational values through visual reminders and storytelling of values in action. From small posters or handouts for individual workspaces, to large wall and window graphics, keep your core messages front and center by incorporating them in your office décor.
  2. Get off to a great start. 
    Consider this: According to the Work Institute’s 2017 Retention Report, first-year employees are at the highest risk for turnover, and it takes up to six months for their value to offset the costs related to hiring, onboarding, compensation and benefits. Get everyone off to a great start with a “feel-good” welcome kit, including items like a logoed shirt, business cards, a personalized coffee mug and more. Distribute an employee handbook as a tangible source to seek out company policies; they’ll appreciate having a printed version for quick reference. Additionally, how your organization is perceived internally and externally is influenced by the consistency of your communications and delivery of your brand message, so be sure to maintain a unified image. You’ll want to keep it consistent across print, digital and in-house signage.
  3. Show appreciation.
    According to a survey by Reward Gateway, nearly six out of 10 respondents say they would prefer to work for a company with a culture where they receive recognition over a higher-paying job where they didn’t receive any. While acknowledging an employee of the month is good, better yet is rewarding your team members in the moment. Drawstring backpacks, headphones or travel blankets with your company imprint are great ways to show appreciation for a job well done. And enable your employees to acknowledge one another for being a team player with whimsical “high five” trophies or tokens redeemable for office perks.

Inspired to bring your team together? Contact  your local Allegra Marketing Print Mail today for office materials, logoed products and gifts, and more.

4 Ways to Improve Customer Retention

The Harvard Business Review suggests that it is anywhere between five to 25 times more expensive to acquire new customers than retain them depending on the industry. Here are a few considerations as you develop what works best for your company’s retention strategy:

Customer Retention

    1. Keep VIP customers happy.
      Track the buying patterns of your best customers and reach out with personal communication if they lapse. A dormant accounts survey may be the first step to determine the why behind their absence: needs have changed, moved their business to a competitor or there’s some level of dissatisfaction that should be addressed.
    2. Start a rewards program.
      According to a Bond Brand Loyalty Inc. report, 76 percent of shoppers think that loyalty programs are key to their relationships with businesses.Small businesses can use customer loyalty programs to reward customers who regularly buy products and/or services to incentivize repeat sales.
    3. Give special offers.
      Customer appreciation strategies go a long way when it comes to customer retention. From branded gifts and personal notes to promotional giveaways and birthday cards, regular customer appreciation activities are tangible ways for your company to show appreciation that can generate positive sentiment and measurable brand loyalty.
    4. Don’t forget the follow up.
      According to DMNews, 53 percent of consumers feel that it’s important for businesses to recognize them as the same person across all channels and devices. Engaged customers are likely to remain long-term customers, so gear your small business’ blog content, emails and other communications with customers in personal ways that keep their attention.

Interested in bolstering your customer retention strategies and driving brand loyalty? Contact your local Allegra Marketing Print Mail today.

Three Ways Promotional Products Can Elevate Your Direct Mail Campaigns

Direct mail is an effective way to stand out from the digital noise and reach your key audiences. One tactic to increase your direct mail response rate is to make your mail more appealing by giving it shape, compared to a typical flat mail that people receive every day.

Three Ways Promotional Products Can Elevate Your Direct Mail Campaigns

According to a 2017 Data & Marketing Association report, a dimensional mailer can outperform a flat mailing by up to 300 percent, and at 5.49 percent, has the highest response rate of any direct response medium. Already a strong performer, your direct mail can benefit from an added lift with the inclusion of promotional products.

Here are three key considerations when integrating promotional products into your direct mail campaign:

  1. Keep it useful. Pick a product that is useful, making it more likely the recipient will hold on to it. A Global Impressions study from Advertising Specialty Institute (ASI) shows that eight out of 10 consumers rank usefulness as the most important attribute of an advertising specialty.
  2. Make it memorable. ASI reports that 85 percent of consumers remember the advertiser giving them a promotional product. Include your logo on the product and brief contact information, like a website or phone number.
  3. Save your budget. Promo products have a lower cost-per-impression (less than a cent) than TV advertising, national magazine advertising and newspaper ads, and are comparable to radio and internet advertising, says ASI.

The message is clear: For your next targeted direct mail campaign, say “not this time” to plain envelopes, and try a box or tube. They can be customized and printed with a key message or theme.

Looking for ways to lift your direct mail marketing and drive greater interest and response? Contact your local Allegra Marketing Print Mail for assistance.

Fall in Love with Promotional Products

Fall is the perfect time for small business marketers to make a bold move that leaves lasting impressions on current and potential customers ahead of the busy year-end holiday season.

promotional products

One of the most effective and cost-efficient ways to increase your brand’s awareness is with promotional products. According to a recent Advertising Specialty Institute (ASI)
study, the cost per impression of promotional product marketing is lower than that of television, magazine and newspaper advertising.

Take full advantage of the seasonable opportunities this autumn by adding these trending promotional products to your marketing mix:

Logoed Long-sleeved T-shirts
Data from ASI shows that 88 percent of consumers report remembering the advertiser who gave them a logoed shirt or hat. When you’re looking for an affordable and effective way to make a lasting impression this fall, tailor your branded apparel strategy to the change of season and temperatures experienced in many geographies. Long-sleeved shirts and fleece pullovers are warmly welcomed.

Travel Coffee Mugs
Whether it’s used for coffee, hot cocoa or tea, a quality hot beverage travel mug is a necessity for brisk autumn days. Not to mention, is there anything better sipping on a pumpkin spice latte in the fall? Both practical and reusable, logoed travel coffee mugs are a popular promotional gift or giveaway year-round and are sure to help keep your current and potential customers warm.

Branded Stadium Blankets
Fall marks the return of football season. An essential component to enjoying those Friday night lights? Staying warm. Boost your brand’s visibility by bundling up customers in a branded blanket to keep them cozy and reminded of you.

Need some inspiration for jazzing up your business’ promotional marketing mix this fall?
Allegra’s team of seasoned multi-channel marketing experts can assist you in choosing the perfect promotional items that are guaranteed to leave a positive lasting impression.

Step Up Your Swag to Build Brand Awareness

For building brand awareness, one of the most effective tools is logoed promotional products. According to a
2016 study by the Promotional Products Association International (PPAI), approximately 87 percent of marketers credit promotional products with helping them to reach marketing goals.

build brand awareness

In today’s multi-channel landscape, what can brands do to get their best ROI out of this proven advertising tactic?

Here are some tips to put a new spin on the promotional merchandise in your marketing mix:

Higher tech, higher impact
When connectivity rules, logoed tech accessories are fun and functional for all. Consider branded USB drives, smartphone coasters or stylus pens as giveaways at your next event.

Packable, practical promos
A recent blog
post from ProForma shared that logoed merchandise such as bags, backpacks and totes are favorites among consumers. Prized for their practicality, bags and totes are often used for travel and errand-running, leading to wider exposure and reach. For the environmentally conscious, logoed canvas shopping bags or eco-friendly materials are appreciated and remembered.

Health is wealth
Logoed fitness and wellness items such as infusers, blender bottles, yoga mats and towels and ear buds resonate well with most audiences. Not to mention, this type of logoed merchandise serves as the perfect employee incentive and is a great internal marketing tool for workplace wellness initiatives.

Balance promotion and purpose
With so many choices, picking the best logoed promo products can get tricky. Shop with purpose. Give event attendees and targeted audiences something that they’ll be able to use. Research continues to show that people appreciate usefulness most.

Finding the right promotional products to build brand awareness can be time-consuming. Let us lend a hand. The promotional merchandise pros at
Allegra can help you make a lasting impression; always on time and on budget.