5 Ways to Boost Your Trade Show Presence

Trade shows are a great place to find new customers and build relationships to help your business grow. These events are often industry-specific and not open to the general public. Most of the people who attend trade shows are company representatives in a position to influence purchasing decisions. The Center for Exhibition Industry Research found that 86% of trade show visitors are decision-makers.Trade Show Booths

Before signing up for your next trade show, it’s crucial to do some preliminary research and figure out what will be the goal your company wants to achieve during this event. Your company may be launching a new product or service, or they may be looking to get feedback on an existing offering, or they may simply want to generate new sales leads. Whatever the objective is, you will need to find out what type of audience will be attending the event. After you figure out who will be attending the event, you’ll be able to determine the best ways to attract them to your booth.

Participating in events requires a substantial investment and advanced planning is necessary to guarantee a good return on investment. Redefine success and step up your 2020 trade show game by focusing on these five event marketing strategies.

  1. Reach out to attendees before the event. Build interest before the event by sending emails to encourage attendees to visit your booth. It may seem unnecessary, but doing this will plant the idea in their heads to stop by your location when at the event. You can say something as simple as, “Stop by with our booth with your business card for a chance to win a prize.”
  2. Invest in a memorable trade show booth. Choosing the right event company to produce your display is just as important as selecting the correct trade show to attend. That’s where Allegra comes in! We can help you think of every detail, from graphics and flooring to lighting.
  3. Invest in proper signageSigns are often the focal point of any booth and they are responsible for representing your brand. Make sure you have enough signage not only in your booth but also around the event floor to help people locate your booth. Use eye-catching graphics to draw potential customers and communicate the value of your products and services. There are many different types of signage that work well for events, from trade show banners to ceiling and flooring graphics.
  4. Pick unique promotional items. With today’s printing advancements, the possibilities are endless when it comes to the type of products you can brand. Use this opportunity to your advantage by picking an unusual giveaway. Giving people something unexpected they haven’t seen before will give your company an edge over other exhibitors. The items companies distribute at events should always be useful, valuable, or entertaining. Trends to keep in mind in 2020 when picking out promotional items are: self-care or fitness items, eco-friendly products, tech accessories, weather-friendly attire, and brain teasers.
  5. Make your booth fun and interactive. An excellent idea to attract people to your booth is to offer a convenient service. An example of this would be to set up a cell phone charging station. Since most people will probably be using their phones, they are likely to stop by and use the station. Another idea to make your booth more interactive and fun is to invite people over for games in exchange for prizes. People are more likely to spend some time with your company if you are providing an experience they can enjoy.

Allegra has the experience and expertise to save you time and money with trade show displays, banner stands, giveaways, and more. You don’t need a big budget to make a significant impact! We’ve helped lots of companies just like yours. And they’ve been kind enough to give us a 5-star rating in return. That’s a win-win!

For quality and service you can trust, contact your local Allegra Marketing Print Mail location today!

10 Customer and Employee Appreciation Gifts for the Holidays

Employee Appreciation GiftWith the holidays just around the corner, many businesses are looking for creative ways to let their customers and employees know they care. Larger companies with substantial budgets have standardized strategies to reach as many people as possible, but smaller businesses have a significant advantage when it comes to showing their clients and employees some holiday appreciation.

Never underestimate the business impact of excellent customer care. Herein lies a rare advantage that favors smaller operations. A new study revealed 61% of millennials expect to shop at small businesses in 2019. One of the reasons behind this is they understand the positive impact supporting local businesses has in their communities. Another reason is they enjoy the personal customer service they experience at a small business.

Customer and employee appreciation strategies don’t need to be costly. They simply need to be creative and consistent. Is the retention worth it? Absolutely. Ian Altman, a contributor at Forbes.com, says: “It’s always a good idea to show clients your gratitude.” And according to a business satisfaction report by Knack “Employee gifting can play an important role in employee retention in a tight labor market.”

Appreciation and recognition initiatives should be a must for every company. When formal and informal
recognition is built into your business, it can help you retain customers, improve sales, and retain top performers in your organization.

If you are looking for budget-friendly options to recognize customers or employees this holiday season, check out these ten creative ideas.

Customer appreciation gifts and retention ideas:

  1. Send a card. Custom cards or postcards are always thoughtful and often unexpected. Use them say thank you after a customer makes a large or repeat purchase or sends an important referral your way. While email may be efficient and easy, nothing tops the touch and feel of a personalized, handwritten note on high-quality stationery or a notecard with your logo embossed or foil-stamped on the front.
  2. Bring lunch. For companies dealing with business-to-business clients, bringing lunch to their location can be a great call. You can use this as an opportunity to bring some branded promotional items like reusable lunch totes, water bottles, or travel tumblers.
  3. Extend the goodwill. If you want to go above and beyond for a client, invest in a customized gift. This appreciation gift can be something reusable your client can continue to use. For example, a branded crystal candy dish filled with treats can create an opportunity for your sales team to refill on subsequent visits.
  4. Get personal. If your customer data includes birthdays, anniversaries, or other significant dates, you can build in recognition beyond holiday-related occasions with personalized offers and gifts. Do you have any clients who are into fitness? Branded pedometers or exercise mats are a great way to show them your company cares.
  5. End on a high note. Year-end holidays are a prime time to send customer appreciation gifts. Printed wall calendars are still well-received despite having many other electronic options. Other welcome desk accessories include journals and portfolios or electronics, like power kits or Bluetooth speakers.

Employee appreciation gifts and retention ideas:

  1. Be specific. Acknowledging an employee of the month is good, and it can be even better if you include a branded gift as a reward. Go for trendy promotional products such as: drawstring backpacks, headphones, or travel blankets.
  2. Encourage peer recognition. Enable your employees to acknowledge one another for going the extra mile or being a team player with whimsical “high five” trophies or golden tokens redeemable for office perks.
  3. Put it in writing. Recognizing people in writing can help you raise morale and encourage productivity. Make a point to give shout outs and reward those employees who embody your company values. Send a company wide written communication highlighting their personal stories and achievements.
  4. Tie rewards to company goals. Get the most from your employee appreciation program by linking some awards directly to your goals: increasing sales, improving customer service, or identifying cost savings. Traditional plaques and crystal trophies can instill pride in your organization.
  5. Remember remote employees. Reinforce the sense of connection of remote workers by including them and leveraging your online capabilities. There are many ways to do this, for example, feature them on your social media pages, your website, or include them in your monthly companywide emails.

Before the year ends, try some of these small investment ideas; in time they will pay big dividends for your company. Your local Allegra Marketing Print Mail location offers many promotional product options to support your customer and employee retention strategies.

Four Easy Steps to Pick the Colors for your Brand

When you see something for the first time, you form an opinion about it in just a matter of seconds, but how much of that first impression is based on color alone? According to Colorcom, colors account for 85% of the reason why someone will decide to purchase a product. Marketers take color psychology seriously; they know as soon a customer walks into a store, they will form a positive or negative opinion about their retail environment within the first 90 seconds.

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It is no coincidence most in-store sale signs are red. According to a University of Rochester study published in the journal, Emotion, when humans see red, their reactions become faster and more forceful. For marketers, this information is useful. It means when people see red sale signs they are more likely to make impulse purchases and spend more money than they intended to.

Other studies also support the theory that colors can be used to influence purchasing decisions. According to the study “Exciting red and competent blue,” when customers see a logo or package, the color activates relevant associations, which influence the perception of the brand’s personality. The color blue, for example, is linked to qualities such as competence, intelligence, communication, trust, efficiency, duty, and logic. This is why we often see blue in the logos of banks, financial institutions, and healthcare centers. The perceived competence of a brand can be positively affected by the presence of the color blue in their name and logo.

Colors are important in every single aspect of the buyers’ cycle, from packaging to signage. According to Colorcom, the presence of color helps us process and store images more efficiently than colorless scenes. Whether it’s a permanent sign affixed to your building or a banner to announce a special promotion, spending a few extra dollars for color printing makes good sense.

How to pick the colors for your brand?

Step #1

The first step to determine the best color to use for your brand is to start by thinking about your target audience. Research from Shopify reports women respond favorably to the colors blue, green and purple, while disliking brown, grey and orange. Men also responded well to the colors blue, green but not the color purple. They preferred black and reacted negatively to browns and oranges. Knowing the type of preferences your audience has will help you narrow down your color options.

Step #2

Once you determine the audience you are targeting and their preferences, think about what type of message you want to communicate. This will depend on the type of products and services you offer. For example, if you are in the cleaning service industry, you will want to use colors associated with purity, simplicity, hygiene, and clarity. In this case, white would be a good choice.

Step #3

Consider all the different options you have when it comes to colors and try to pick no more than two colors for your brand. Although many logos in the marketplace use more than one color, our sample of the 4show study found that most well-known brand logos only consist of single color or one dominant color with a smaller accent color.

Step #4

Use this guide by Marketo explaining shade by shade how colors can affect your business:

  • Black is employed by those who wish to communicate classic sophistication and is often associated with expensive or upscale brands.
  • Blue is likely the most popular choice for brand colors, and is considered dependable, trustworthy, secure and responsible.
  • Brown is thought to be earthlike, natural and durable. The color speaks of simplicity and strength.
  • Green is synonymous with calm, freshness and health. Lighter shades communicate serenity, while darker greens are associated with affluence.
  • Orange is a color full of life and excitement. It communicates fun, exuberance, playfulness and vitality.
  • Red invokes a passionate response and is aggressive, attention-getting, energetic and provocative.
  • Purple is elegant, rich, sophisticated and is associated with royalty, nostalgia, spirituality and mystery.
  • White represents cleanliness and purity, making it a popular choice among healthcare and child-related businesses and organizations.
  • Yellow invokes sunny feelings of hope and optimism. Its brightness catches the eye and stimulates creativity and energy.

Need help developing your logo or designing the identity materials to strengthen your brand’s identity? Rely on the experts at Allegra Marketing. Contact your local Allegra Marketing Print Mail location for all your design and printing needs.

How to Wow Your Best Customers

This year Allegra sponsored a marketing webinar series featuring branding specialist Carla Johnson. In each session, Carla has discussed the different stages of the customer journey and how to reach the customer where they are at in their journey. Marketing Webinar Image

In the first webinar Impact Branding: Find and Amplify Your Brand’s Uniqueness,” she discussed ways to build your branding to attract prospects in the awareness stage and provided tips on how to convert those in the consideration stage into customers.

In the second webinar, Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” Carla discussed how to engage those prospects in the purchase stage and create exceptional customer relationships.

In the third and final Allegra webinar for 2019, Behind the Curtain: Inside Tips to Wow Your Best Customers,” Carla focused on the retention and advocacy stages of the customers’ journey and provides insightful tips to wow your existing customers and encourage them to become brand advocates.

Customer service should be a priority for every business but being able to deliver beyond that is what helps gain loyal customers and set your business apart from your competitors. The approach suggested in this webinar recommends understanding what it takes to make and keep those long-lasting relationships.

The most successful customer relationships start with successful employee relationships. This is why it’s essential to pay close attention to the people in your company and those you hire because they will ultimately be the ones who will represent your brand.

According to Gallup’s State of the American Workforce Report, companies with engaged employees outperform those without by up to 202%. To engage your existing employees Carla suggests these three ideas:

#1 Education:

Teach your employees about the customer journey and how their interactions at each one of these stages will shape the foundations of the customer experience. Make sure they focus on building long term customer relationships rather than short term transactions and provide them the necessary tools to help create fantastic experiences that will keep your customers coming back.

#2 Empowerment:

Empowering your employees means giving each one of your employees the authority and autonomy to make decisions about specific organizational tasks. By doing this, you will help encourage stronger job performance and job satisfaction.

Here are five ways you can empower your employees:

  • Hand out responsibilities
  • Make guidelines and best practices clear
  • Encourage communication
  • Offer individual and peer coaching
  • Allow opportunities for growth

#3 Activation

Employee activation is about encouraging employees to organically create and share content about topics they are interested in. Making sure the people who work for you feel appreciated and valued can help your company in return. If you make your employees feel valued, they will feel inspired and will help promote the company in return.

To get started implementing these ideas at your company follow these simple guidelines:

  • Evaluate the customer journey and asses what things are currently in place to ensure excellent customer relationships at your company.
  • Prioritize the places where this experience may need more attention.
  • Commit to delivering exceptional experiences and continuously improve how you educate, empower, and activate your customers.

If you are looking for more ideas to help improve your employee relationships, Allegra can help. Contact us to learn and ask about our promotional gifts for appreciation, personalized brochures and training manuals, or the recognition awards and certificates we offer. To listen to the full recording of this webinar series visit: https://allegrawebinars.com/

5 steps to retrieve inactive customers

Increasing sales is often associated with gaining newer customers, but customer acquisition statistics show it is much easier to sell to your existing clientele. It costs at least five times more to gain a new customer than it does to sell to an existing one.
5 steps to retrieve active customers

 

 

 

Looking at your existing clients, segment them into active and inactive clients. To be able to make a clear distinction between the two types of customers, it’s necessary to figure out what is the average lifecycle of an active client. The lifecycle of a customer will depend on the types of products or services you offer.

Before you count out the inactives as part of your company’s natural churn percentages, try these five steps to re-engage them.

  1. Define who those inactive customers are. Once you have this list, there will be additional segmentation you will be able to do. If you have collected information about what they purchased from you, you can group them by product. This will help you tailor a meaningful approach to re-engage them.
  2. Determine why they left. A good way to find out why a customer has stopped or paused their buying is with a survey or a phone call. Some companies start these phone conversations by saying they are part of quality control program and would like to find out how the products are working out or are calling to update their existing contact information.  Whatever approach you choose, the important thing is to be able to reconnect and find out if you can address their reason for leaving.
  3. Set up a contact strategy. Once you have reached out, you should be able to determine which of these customers is open to being engaged again. You can add them to your monthly mailing lists for printed communications, text messaging strategy, or even a personalized message tailored specifically for them.
  4. Develop a “win back” offer. There are many different offers you can test when it comes to winning back your inactive customers  . For example; offer exclusive discounts for returning customers or provide a free trial for a newer product. If you have segmented the group of inactive customers by products purchased, you can conduct A and B testing with your offers and to each group offer something different. This will allow you to see which offers perform the best.
  5. Take care of your newly re-engaged customers. Now that you have gained the attention of some of your inactive customers, it’s time to focus on their needs. Use different strategies to show them you are grateful for their time and business and always deliver a positive customer experience. Some companies use personalized postcards to thank clients for their business. Others use loyalty programs that accumulate points and offer rewards every time the customer makes a purchase.

Find out more about reviving inactive customers by contacting Allegra Marketing Print Mail. Allegra offers a variety of business services to help your company grow. Together we can establish strategies that support your business goals. Contact your local Allegra location to discuss the options available to step up customer loyalty, retention, and re-engagement programs!

Gain, Improve or Restore Brand Consistency Through eCommerce Web-to-Print Fulfillment

Brand inconsistencies can hamper your marketing efforts, but a quality and tech-savvy eCommerce printing service can provide both a solution and a whole new set of opportunities.

If your business has more than one location, it’s possible to have different managers or purchasing agents contracting a variety of local print or digital services while also making uncoordinated updates and revisions.

CONSISTENCY CONCEPT
CONSISTENCY CONCEPT

You need a better way to manage your company’s brand image across multiple marketing channels and different business locations. Consistency counts and a unified approach to your product or service messaging will improve your lead generation, customer acquisition and retention prospects.

Print Inconsistencies Can Have a Negative Marketing Effect

Your company’s credibility, as seen through the eyes of both existing and potential customers, can be better preserved through effective brand control. There are several ways that noticeable deviations in presentation or messaging content can slip through to your targeted market base. Competing or confusing messages and variations in formatting or color can spell trouble for your branding and marketing efforts, but centralized control over your printed marketing materials can help avoid this type of embarrassment.

Better Than an In-House Printing Department

Web to print, also referred to as W2P, provides a remedy to inconsistency in the form of a centralized online resource and access portal for your entire company’s printed marketing needs. This is a great way to gain control over print matter without your company being required to set up an entire in-house printing department – which would obviously be a very costly capital expenditure. By outsourcing all your company’s print marketing needs to one online W2P resource, consistency can be ensured while you also gain some additional benefits.

Greater convenience translates into increased efficiency and improved staffing utilization; with W2P, all the current revisions and marketing updates can be accessed throughout your company with just a few mouse clicks. Anyone with the proper authorization or password can review the most recent print work, proof a proposed marketing piece, check the status of print job, or share work with others for input and review prior to ordering.

A major part of web-to-print convenience is that it’s available remotely and on a 24/7 basis. It’s also a good way for sales reps to easily access the most up-to-date marketing and pricing materials when they’re on the road.

Reduce Your Print Spending

When your company sets up an online print fulfillment system, you’ll be able to leverage your marketing and print budget. You won’t need to worry about separate locations ordering small print runs and you’ll instead benefit from the economy of scale.

Budget guardians will also be able to keep track of spending across different locations and departments and they’ll be better prepared to set up more realistic estimates for future expenditures. W2P also provides quick and easy automated job pricing; a budget request can be prepared and the actual final product reviewed and approved by the proper parties before a print order is actually placed.

Centralized Sales Material and Document Access

A W2P provider can serve as a convenient and centralized document storage and review service. This can go beyond sales and marketing and enable authorized HR, customer service and training personnel to quickly access and review any changes to policy documents, technical content, employee handbooks or other in-house materials before the printed versions are available and in hand.

Personalized and Cross-Channel Marketing

Personalized direct-mail marketing campaigns are effective because they match customer buying habits and demographics to individualized marketing approaches. A full-service W2P provider can enable recipient database updates to be entered into an approved online print template to create mailing pieces tailored to your company’s most recent data compilations. The addressing and mailing can also be included as part of the outsourced servicing. Your sales team will be able to take advantage of individualized marketing materials that can reach their intended recipients in the shortest possible time.

Speed Up Design Time and Easily Compare Printing Options Online

A W2P service can provide your sales and marketing staff with pre-approved templates that they can brainstorm from. Different approaches, but all within approved template formats, can be tried out online before a final consensus is reached and the print job is launched. A new and proposed marketing piece can be designed online and then saved as a PDF file to be shared with other team members via email prior to placing the final order. Your marketing team can also compare pre-order pricing online for print extras such as UV coatings, special folding, embossing and other print job enhancements.

Concentrate on Your Sales and Marketing Strategies and Leave the Printing to the Experts

Allegra Marketing Print Mail will cover all your W2P servicing and fulfillment needs and more. We’ll set-up a customized web-to-print online portal that will meet your company’s specific needs and enable your marketing plans to go into high gear while you also save time and money. You’ll have access to the in-house technology, production facilities and multi-channel experts that can take your company’s marketing plans to the next level.

We offer a fully integrated approach to all your marketing needs and you’ll be assured of across-the board consistency in both the digital and print worlds. Our logo design services, promotional products, signs and banners can also be included in the high-impact and well-integrated branding treatments that your business or organization can benefit from. Contact us today and find out how our one-source marketing solutions can provide your company with effective brand control and the positive results you’re looking for.

The Right Way to do a Multi-Channel Direct Mail Campaign

Studies show that companies can build more trust with current and potential customers by opening more lines of communication. Armed with this information, many companies have been doing just that. Their methods of communication now include mailing services, text, phone calls, chat boxes, social media and email. Many have also been using indirect forms of communication, such as web ads, guest articles, and magazines, to reach more customers and increase their market share

3d illustration of notepad with check list, all tasks is done

While it’s great to have a wealth of options from which to choose, too many options can hurt a marketing strategy. This is especially true for smaller brands that don’t always have the money to splurge on every avenue that’s open to them. In fact, even larger companies want to save a buck or two on marketing, so they can invest in other areas of the company, such as research and development. So, to help you fine-tune your marketing strategy, let’s discuss the right way to run a multi-channel direct mail campaign.

 

Create a Goal

Every business strategy needs to begin with a goal that can be measured and quantified. This helps marketers track progress during the campaigns they produce. It also helps to track the effectiveness of these campaigns once their run-time is complete. Without a clear-cut goal, companies would just spend blindly, never knowing what worked and what did not.

When creating a goal, keep it realistic. Look at where the brand currently is, where you want it to go, and the short-term milestones that will get you there. Remember – each campaign is just another milestone on that journey.

 

Create Metrics

Now that you have a goal, you will need to figure out how you will measure success. When it comes to digital forms of marketing, this is relatively easy. There are many apps available that require little more than signing in to track audience reach, levels of engagement and conversion rates.

Direct mail is another measurable channel. Many companies track delivery of their mail and include special offers and promotion codes for easy tracking. When these are redeemed, the promotion code used allows marketers to attribute the sale to the direct mail campaign.

 

Assess Your Audience

No matter what kind of marketing campaign you are planning, it’s important to know your audience. Gauge their preferences about your product and service, how they use it, and what aspects are most attractive to each demographic you serve.

 

 

Select Your Channels

Your audience uses multiple forms of communication, but based on the demographics of that audience, communication will vary. For instance, running a late-night ad on Instagram is unlikely to reach your audience if your target demographic is primarily made up of the elderly. The good news is that there is one channel that almost everyone has access to: the mail.

 

Direct mail campaigns are the cornerstone of many successful campaigns. When you use the coupons mailed to you by your favorite coffee shop or find yourself purchasing your car insurance specifically from the company that congratulated you by mail on your new car, those are instances of success for a direct mail campaign.

 

Build Your Persona

When you understand your audience and the channels they use, you are better able to create the persona behind these different forms of communication. Start from personal preferences, especially if you line up well with your target audience. How do the traits you display change as you move from one form of communication to the next?

 

For example, your professional persona may come out in a business letter, your witty side in a tweet and your silly selfies on Instagram. How will your brand translate its business persona across multiple platforms that require different sides of the same “self”? This is an important question you will need to answer.

 

Craft Your Message

It becomes easier to craft messages for your brand when you understand its tone and voice. This may take time and may even evolve over a period of months or years, but the important thing is to do your research, start from an informed position, and make necessary changes along the way.

 

 

Maintain Brand Consistency

When looking at consistency in branding, it’s important to begin with the visuals. When customers receive direct mail, they should instantly be able to tie the look of the material to your website and social media. Don’t be afraid to use printed marketing material to invite your customers to join you online, especially if you can offer them an incentive to do so.

 

For online brand consistency, using the same profile picture across all platforms is a wise choice, but do not duplicate content. You do want customers to visit as many channels as possible and if they are all pushing out the same content, it gets repetitive. Instead, focus on sharing tone and topics across platforms. Even if you share the same links and photos, switch up the captions and timing.

 

Managing multiple channels of marketing, including direct mail, can be quite the challenge to undertake on your own. Luckily, there are companies like Allegra Marketing Print Mail who can help you to assess your marketing needs and meet (or exceed!) your objectives. Contact us today to get expert advice for your next campaign.

Pantone Color of the Year

2019 is here, and with it comes the new Pantone Color of the Year: Living Coral. What can this color do for your brand, your products, and your customers?

2019 Pantone Color of the Year: Living Coral

If you’re looking for a color with hints of pink, but with added power, then Pantone’s 2019 Color of the Year, Living Coral, is an excellent choice. Living Coral has energetic elements of pink, orange, gold and red, absorbing the best parts of each. Like its namesake, this color automatically brings to mind peaceful afternoon walks at the beach and the feel of soothing sand under your feet.

3d render of stationery with textile color swatch lying on desk. Living coral. Color of the year 2019.

Coral can be the perfect tool to give your business an unforgettable marketing presence, thanks to its vibrant, warm and natural qualities. This unique hue gives print and digital media a human touch, creating a real, one-on-one connection with customers.

What Living Coral Feels Like
With elements of both pink and orange, coral is filled to the brim with emotion. This color creates an ambience that is comforting and supportive. It represents passion and intimacy balanced with experience and determination. Above all, coral is honest and trustworthy. It’s the color of a person who deeply values friends.

Living Coral is also skillful at bridging the gender gap. It caters to people who love pink, both women and men, while providing the extra “bite” of orange.

Amazing Color Combinations
Living Coral reminds people of the ocean, so it pairs especially well with beach tones: sand colors, aquatic tones, faded yellows and darker blues. Coral adapts effortlessly to different design palettes, making it easy to highlight facets of orange or pink for increased intensity or softness respectively. Other possibilities include warm hues of white and gray, cream tones and bluish shades of purple.

How Color Drives Purchasing Intent

Does color really have the power to motivate people to purchase your products? Absolutely. Metrics reveal that as many as 93 percent of potential customers base their decision to buy a certain product on its appearance, and 85 percent mention color as the biggest motivating factor. Why is this?

Scientists have known that color affects people on a psychological level for quite awhile. The hues you choose for product branding, website design and marketing campaigns affect your customers in at least five ways:

  1. Specific colors generate increased excitement
  2. Colors determine how consumers view the product’s effectiveness
  3. Contrasting hues allow your products to stand out from the crowd
  4. A harmonious color theme tells a story that engages customers
  5. Colors reach potential buyers on an emotional level

Our marketing experts understand what colors to use to transmit feelings of excitement, sophistication, caring, durability, professionalism and innovation, among many others.

The Effects of Color on Brand Identity

How can making good use of color improve your brand message specifically? Here are three important avenues where color is a huge help:

  • Brand personality: Every business wants people to see its strongest qualities. Making sure your core business values show through goes a long way towards being a brand that people feel automatically attracted to. Your choice of brand colors tells customers whether your business is primarily artistic, high-tech, trustworthy, friendly, playful or serious.
  • Brand recognition: Besides communicating your company’s message, branded color palettes make it easier for people to remember you. Seeing certain colors together instantly evokes your brand and makes people associate it with positive experiences.
  • Effective marketing: Great marketing isn’t just about presenting customers with a long list of benefits and statistics showing why your products are better. To motivate them to buy from you, it’s essential to stimulate emotions as well. If you can get people to imagine themselves using your product and feeling happier, purchasing intent follows automatically.

Build the Best 2019 Marketing Strategy with Living Coral

Living Coral is primed to be the biggest marketing trend in 2019, and for good reason. Modern consumers want more than information; they want a friendly, personalized experience and company interactions that feel like having a conversation with a real human.

You don’t need to have a PhD in psychology and color theory to make the most of color in your 2019 advertising plans. Work with our team of marketing experts at Allegra Marketing Print Mail to have access to all the know-how and state-of-the-art technology needed for unforgettable marketing. Contact us to get started.

 

Sources:

https://www.huffpost.com/entry/10-reasons-to-love-coral_b_5724994

https://www.canva.com/colors/coral/

https://www.entrepreneur.com/article/233843

https://neilpatel.com/blog/color-psychology/

4 Ways e-Commerce Sites Bring Better Brand Control and Consistency

E-commerce

No matter how careful your organization may be, there’s always a chance for brand inconsistencies to creep into your marketing communications over time as your business evolves or your staff changes. In fact, your organization may be especially vulnerable if:

  • You operate several locations
  • Your marketing materials are accessed by multiple people
  • Your printed materials require frequent updates

Even the smallest breaches in brand consistency, such as differing colors or fonts, competing messaging or confusing wording, can do some major damage. According to a survey by Demand Metric Research Plus, 71% of marketers and brand managers said that brand inconsistencies result in market confusion, 56% said they result in harm to your credibility and 30 percent said they make it harder to compete.

So, the question is, how can businesses, organizations and nonprofits protect themselves from harmful brand inconsistencies? Marketers looking for a better way to manage their brand assets might consider a web-to-print solution (W2P) also known as an online order and print fulfillment system.

Here are four ways e-commerce sites can offer a competitive edge and streamline your organization’s marketing dollars:

  1. Centralize control.
    When brand standards are controlled through an e-commerce website, you can greatly increase the consistency and accuracy of your marketing and sales materials by having your most current versions of documents available to all who need access.
  2. Increase impact.
    Cut turnaround time while you empower multiple users to reach your company’s communications goals. Your marketing gets more relevant when you can easily localize your content for powerful, personalized messaging.
  3. Monitor spending.
    With a system in place, you can track both usage and purchases across employees and offices. This information can be used for further marketing and sales efforts as you determine what’s being used and where you can trim expenses.
  4. Improve efficiency. 
    By consolidating your organization’s communications resources, you can leverage your buying power while avoiding the “one off” spending that often occurs in regional offices or with remote employees.

Want better control over the consistency of your brand? Contact your local Allegra Marketing Print Mail to learn more about how a convenient and user-friendly web-to-print solution can better equip you to streamline the ordering and management of your marketing and business materials.

3 Ways to Inspire Your Team

Business owners and managers who set lofty goals know it takes many contributions – large and small – across all areas of the company to reach them. And that takes cultivating an environment where your team members are motivated and engaged.

Inspire your team

As much as you may understand your business and what it stands for, communicating that effectively to those around you can be tricky, especially when you’re juggling multiple demands on your time. Here are some areas where you can make a difference right away:

  1. Live your mission.
    A mission statement or value proposition describes what you do and how it differentiates you from your competitors. Your values define who you are. They don’t change even as the business evolves.
    Everyone on your team should be regularly exposed to your organizational values through visual reminders and storytelling of values in action. From small posters or handouts for individual workspaces, to large wall and window graphics, keep your core messages front and center by incorporating them in your office décor.
  2. Get off to a great start. 
    Consider this: According to the Work Institute’s 2017 Retention Report, first-year employees are at the highest risk for turnover, and it takes up to six months for their value to offset the costs related to hiring, onboarding, compensation and benefits. Get everyone off to a great start with a “feel-good” welcome kit, including items like a logoed shirt, business cards, a personalized coffee mug and more. Distribute an employee handbook as a tangible source to seek out company policies; they’ll appreciate having a printed version for quick reference. Additionally, how your organization is perceived internally and externally is influenced by the consistency of your communications and delivery of your brand message, so be sure to maintain a unified image. You’ll want to keep it consistent across print, digital and in-house signage.
  3. Show appreciation.
    According to a survey by Reward Gateway, nearly six out of 10 respondents say they would prefer to work for a company with a culture where they receive recognition over a higher-paying job where they didn’t receive any. While acknowledging an employee of the month is good, better yet is rewarding your team members in the moment. Drawstring backpacks, headphones or travel blankets with your company imprint are great ways to show appreciation for a job well done. And enable your employees to acknowledge one another for being a team player with whimsical “high five” trophies or tokens redeemable for office perks.

Inspired to bring your team together? Contact  your local Allegra Marketing Print Mail today for office materials, logoed products and gifts, and more.