5 Ways to Boost Your Trade Show Presence

Trade shows are a great place to find new customers and build relationships to help your business grow. These events are often industry-specific and not open to the general public. Most of the people who attend trade shows are company representatives in a position to influence purchasing decisions. The Center for Exhibition Industry Research found that 86% of trade show visitors are decision-makers.Trade Show Booths

Before signing up for your next trade show, it’s crucial to do some preliminary research and figure out what will be the goal your company wants to achieve during this event. Your company may be launching a new product or service, or they may be looking to get feedback on an existing offering, or they may simply want to generate new sales leads. Whatever the objective is, you will need to find out what type of audience will be attending the event. After you figure out who will be attending the event, you’ll be able to determine the best ways to attract them to your booth.

Participating in events requires a substantial investment and advanced planning is necessary to guarantee a good return on investment. Redefine success and step up your 2020 trade show game by focusing on these five event marketing strategies.

  1. Reach out to attendees before the event. Build interest before the event by sending emails to encourage attendees to visit your booth. It may seem unnecessary, but doing this will plant the idea in their heads to stop by your location when at the event. You can say something as simple as, “Stop by with our booth with your business card for a chance to win a prize.”
  2. Invest in a memorable trade show booth. Choosing the right event company to produce your display is just as important as selecting the correct trade show to attend. That’s where Allegra comes in! We can help you think of every detail, from graphics and flooring to lighting.
  3. Invest in proper signageSigns are often the focal point of any booth and they are responsible for representing your brand. Make sure you have enough signage not only in your booth but also around the event floor to help people locate your booth. Use eye-catching graphics to draw potential customers and communicate the value of your products and services. There are many different types of signage that work well for events, from trade show banners to ceiling and flooring graphics.
  4. Pick unique promotional items. With today’s printing advancements, the possibilities are endless when it comes to the type of products you can brand. Use this opportunity to your advantage by picking an unusual giveaway. Giving people something unexpected they haven’t seen before will give your company an edge over other exhibitors. The items companies distribute at events should always be useful, valuable, or entertaining. Trends to keep in mind in 2020 when picking out promotional items are: self-care or fitness items, eco-friendly products, tech accessories, weather-friendly attire, and brain teasers.
  5. Make your booth fun and interactive. An excellent idea to attract people to your booth is to offer a convenient service. An example of this would be to set up a cell phone charging station. Since most people will probably be using their phones, they are likely to stop by and use the station. Another idea to make your booth more interactive and fun is to invite people over for games in exchange for prizes. People are more likely to spend some time with your company if you are providing an experience they can enjoy.

Allegra has the experience and expertise to save you time and money with trade show displays, banner stands, giveaways, and more. You don’t need a big budget to make a significant impact! We’ve helped lots of companies just like yours. And they’ve been kind enough to give us a 5-star rating in return. That’s a win-win!

For quality and service you can trust, contact your local Allegra Marketing Print Mail location today!

3 Easy Ways to Enhance Your Email Marketing Results

Enhance Your Email MarketingEmail marketing continues to be one of the top strategies for customer acquisition and retention. A 2019 Statista report found approximately 281 billion emails were sent and received each day in 2018. This number is expected to increase to about 347 billion email per day in 2022.

Email has become the most popular communication tool for businesses. According to Marketing Sherpa, 72% of adults in the United States prefer using email to communicate with other companies. But this is only one of the many reasons why every company should be doing email marketing. Here are three other important reasons why most businesses use email as one of their primary marketing channels:

  • Emails are convenient. You can send and receive emails directly on your mobile phone.
  • Emails can be personal. Email marketing platforms allow companies to personalize each one of their messages easily.
  • Emails are quick. Email is one of the best ways to reach anyone to let them know about last-minute deals or offers.

Even if you are following email marketing best practices, the main problem many companies are facing is the high levels of competition in their customers’ inboxes. According to this Emarsys, 81% of small and medium size businesses rely on email as their primary customer acquisition channel.

In 2020, we encourage you to evaluate your existing email marketing strategy and use these three ideas to enhance your results:

  1. Clean up your list.
    Before Before permanently removing from your list those who haven’t been opening your emails, try to re-engage them with a custom campaign. Using a subject line such as “We Miss You,” coupled with a special offer to encourage interaction, can go a long way toward increasing your open rates. After you deploy this campaign, evaluate the results. If you see multiple consecutive deployments go unopened or they bounce, remove these addresses from your list.
  2. Dedicate time to perform split testing.
    Segment your customer lists based on consumer behavior. Creating smaller lists will help when you start doing split testing. Take one of those custom lists and send half of the people one email version and send the other half a slightly different email. This sort of testing will help you identify and refine your message. Once you have the results, you will be able to determine which type of email performs better. Another good idea to try is sending your email at different times of day and week. Finding out the best times to send your emails help you positively impact your open rates.
  3. Combine this with a multi-channel strategy.
    Though email is a fast, affordable, and efficient marketing channel, it’s best used as part of an integrated marketing approach. According to Invesp, 52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015. These are often email marketing, social media, print, and direct mail.

Start the year with a new approach to your email strategy. For assistance with setting up a multi-channel marketing campaign for your business or organization, contact your local Allegra Marketing Print Mail today.

Five Tips to Help Prospects Find You, and Keep Them Coming Back for More

Inbound MarketingBusinesses have been hearing about inbound marketing since 2006 when Hubspot coined the term. In contrast to outbound marketing strategies such as advertising or direct mail used to interrupt prospects to grab their attention, inbound marketing focuses on tactics that earn it.

How are businesses earning the attention of their prospects? Earning attention from prospects is a four-stage process:

  1. The first step is to create compelling content and personalized experiences to attract a steady stream of qualified people interested in your business.
  2. The second step is to convert people who visit your website or business. This step is about getting people to make their interest in your business known. On a website, every time a person submits a contact form, clicks on a specific call-to-action, or visits one of your targeted landing pages, it can be counted as a conversion.
  3. The third step is closing the deal and turning those interested prospects into customers.
  4. The fourth and final step is called delight, and it’s about keeping your customers engaged after they make a purchase. There are many ways to do this, for example, online surveys or royalty programs.

Driving people to your website is not enough. After prospects get there, you need to keep their attention, provide support, encourage them to take action, and help them connect with your business. The end goal of inbound marketing is to pay close attention to those interactions and create opportunities to connect with your audience.

To build compelling content, every business needs to have an in-depth understanding of its target customers. This is what marketers refer to as the process of creating a target persona, and you can do this by reviewing all the data you have about your customers, from website analytics to sale records.

After you have a clear understanding of who your audience is, you will be ready to get started making the necessary adjustments to strengthen your inbound marketing strategy:

  1. Claim your local listings. The way people find businesses now is primarily online. Make sure your company invests the necessary time to claim and manage your business’s website with online directories like Google My Business. It’s important to pay special attention to the accuracy and consistency of your listings to make sure prospects can easily find and reach your business.
  2. Make the most of your website. According to Clutch.co, two-thirds of small businesses rely on their website to connect with their customers. Keep your company’s website updated with relevant and useful content. Use multi-media content, like videos, blogs, how-to guides, infographics, case studies, and success stories to attract searchers and rank well on search engines.
  3.  Access your inner writer and blog. Companies who blog receive 97% more leads to their websites than companies that don’t, according to SevenAtoms. The best blogs are those that contain engaging and informational content that speaks to your target audience and answers their questions. Marketers who have prioritized blogging are 13 times more likely to enjoy a positive return on investment.
  4. Engage with social media. The relationship between social media and search engine rankings is not clear, but what most marketers have concluded with their research is that it does matter. In addition to helping with your website’s visibility, it’s essential to build a loyal fan base. More than half of businesses who have been using social media regularly for two or more years have been able to establish thought leadership. Sharing engaging content on social platforms, and quickly responding to customer concerns and feedback is a great way to start and keep the conversation going.
  5. Be exclusive with email. When all of your best efforts start to pay off in visitors, fans, followers, and downloads, integrate them with an outbound strategy, like email marketing. Continue to deliver relevant content and exclusive offers as new relationships with prospects develop and convert to sales.

Inbound marketing delivers solutions and opportunities to attract and convert prospects. Need help formulating or executing your inbound marketing strategies? Contact your local Allegra Marketing Print Mail location today!

10 Customer and Employee Appreciation Gifts for the Holidays

Employee Appreciation GiftWith the holidays just around the corner, many businesses are looking for creative ways to let their customers and employees know they care. Larger companies with substantial budgets have standardized strategies to reach as many people as possible, but smaller businesses have a significant advantage when it comes to showing their clients and employees some holiday appreciation.

Never underestimate the business impact of excellent customer care. Herein lies a rare advantage that favors smaller operations. A new study revealed 61% of millennials expect to shop at small businesses in 2019. One of the reasons behind this is they understand the positive impact supporting local businesses has in their communities. Another reason is they enjoy the personal customer service they experience at a small business.

Customer and employee appreciation strategies don’t need to be costly. They simply need to be creative and consistent. Is the retention worth it? Absolutely. Ian Altman, a contributor at Forbes.com, says: “It’s always a good idea to show clients your gratitude.” And according to a business satisfaction report by Knack “Employee gifting can play an important role in employee retention in a tight labor market.”

Appreciation and recognition initiatives should be a must for every company. When formal and informal
recognition is built into your business, it can help you retain customers, improve sales, and retain top performers in your organization.

If you are looking for budget-friendly options to recognize customers or employees this holiday season, check out these ten creative ideas.

Customer appreciation gifts and retention ideas:

  1. Send a card. Custom cards or postcards are always thoughtful and often unexpected. Use them say thank you after a customer makes a large or repeat purchase or sends an important referral your way. While email may be efficient and easy, nothing tops the touch and feel of a personalized, handwritten note on high-quality stationery or a notecard with your logo embossed or foil-stamped on the front.
  2. Bring lunch. For companies dealing with business-to-business clients, bringing lunch to their location can be a great call. You can use this as an opportunity to bring some branded promotional items like reusable lunch totes, water bottles, or travel tumblers.
  3. Extend the goodwill. If you want to go above and beyond for a client, invest in a customized gift. This appreciation gift can be something reusable your client can continue to use. For example, a branded crystal candy dish filled with treats can create an opportunity for your sales team to refill on subsequent visits.
  4. Get personal. If your customer data includes birthdays, anniversaries, or other significant dates, you can build in recognition beyond holiday-related occasions with personalized offers and gifts. Do you have any clients who are into fitness? Branded pedometers or exercise mats are a great way to show them your company cares.
  5. End on a high note. Year-end holidays are a prime time to send customer appreciation gifts. Printed wall calendars are still well-received despite having many other electronic options. Other welcome desk accessories include journals and portfolios or electronics, like power kits or Bluetooth speakers.

Employee appreciation gifts and retention ideas:

  1. Be specific. Acknowledging an employee of the month is good, and it can be even better if you include a branded gift as a reward. Go for trendy promotional products such as: drawstring backpacks, headphones, or travel blankets.
  2. Encourage peer recognition. Enable your employees to acknowledge one another for going the extra mile or being a team player with whimsical “high five” trophies or golden tokens redeemable for office perks.
  3. Put it in writing. Recognizing people in writing can help you raise morale and encourage productivity. Make a point to give shout outs and reward those employees who embody your company values. Send a company wide written communication highlighting their personal stories and achievements.
  4. Tie rewards to company goals. Get the most from your employee appreciation program by linking some awards directly to your goals: increasing sales, improving customer service, or identifying cost savings. Traditional plaques and crystal trophies can instill pride in your organization.
  5. Remember remote employees. Reinforce the sense of connection of remote workers by including them and leveraging your online capabilities. There are many ways to do this, for example, feature them on your social media pages, your website, or include them in your monthly companywide emails.

Before the year ends, try some of these small investment ideas; in time they will pay big dividends for your company. Your local Allegra Marketing Print Mail location offers many promotional product options to support your customer and employee retention strategies.

7 Ways To Get The Most Out of Your Store Signage

Store signage is one of the only marketing tools that will work for your business 24/7. Signs require minimum to no supervision or maintenance. Because of this, you’ve probably grown accustomed to your signs and forget the critical role they play.

According to the International Sign Association, outdoor signs are responsible for at least half of your customers. Store signs can help you attract new customers, promote your brand, alert passersby of new products and offers, and help your business drive and close sales.

If you are looking for new ways to bring your store to life and make the most out your signs, here are seven store signage ideas to implement right away.

  1. Find opportunities to improve your existing store signs.

Take a look at your business with fresh eyes. Use this as an opportunity to look around at your facility and put yourself in the shoes of a new client or customer. Ask yourself the following questions:

  • Is your main outdoor sign clean and functioning?
  • Does it still represent your brand and ideas?
  • Is it visible from a distance?
  • Do you like how it looks?

While these questions may seem simple enough to answer, they can help you identify potential opportunities for improvement. Remember, your exterior signs will be the the first visual impression people have of your company.

  1. Use custom graphics to enhance open areas and windows.

Make the most of every square foot of informational, promotional, or decorative space in your location. Think beyond words and use images to communicate and promote your business.  An eye-catching image can help you attract new customers and motivate existing ones to stop by. With the latest solutions in graphics, you’re no longer limited to only decorating your walls, windows, and doors. You can now take advantage of vinyl graphics for floors and ceilings. Use affordable custom graphics to update your store displays as often as you like.

  1. Cover your windows without covering your view.

Perforated window graphics are an innovative way to decorate your windows. A perforated graphic will let you present a promotional message on one side and a clear view from the other. One-way vinyl graphics replicating frosted glass or displaying a design or scene also add privacy to office or conference room windows.

  1. Attract new customers with signs beyond your storefront.

You shouldn’t limit your signage strategy to just your store. Many businesses use vehicle graphics to promote their brand beyond their location. For smaller companies without permanent vehicles for deliveries or service calls, there are other options like car-top or door-side magnet signs. These are an ideal way to put your marketing in motion and are easily removable.

  1. Use banners to promote special announcements.

Banner-MockupToday’s oversized printing lets you go big.  An oversized banner can be great to capture the attention of passersby.  The versatility of a colorful, custom banner or fabric sign can’t be beat. They are equally useful indoors or out, for a one-time appearance or to reuse time and time again. Banners are quick to develop and depending on the material and size they can accommodate to any budget.

  1. Try A-frame signs.

You’ve probably seen A-frame signs used outside of bars. These are often decorated with witty handwritten notes to draw people in from the street. You can enhance the entrance to your store with a portable A-frame sign.  They are a popular choice as they’re two-sided and readable from both directions. Another great thing about these signs is they can be made in ways that allow you to regularly update your message and add some of your own personality.

  1. Don’t forget your basic signs.

When you are walking around your store, make sure you have all the important information you want your customers to know. Your store signs should always include hours of operation, phone number, and website address. If customers stop by when you’re closed, providing this basic information can ensure you still capture their business later on.

Use these ideas to make the most out of your store signs. If you need assistance, the Allegra team is here to help. From custom design to installation, talk to our signage professionals about how to make a greater impact on your customer base with creative solutions, contact your local Allegra Marketing Print Mail location today!.

 

Nurture Relationships With Newsletters

Newsletters continue to be one of the most effective and cost-efficient ways to reach customers, donors, supporters, and employees. Communication in the workplace, in particular, is cited as an issue by 91 percent of employees. While some of this accounts for verbal communication, written communication is also a critical element. Written communication does not include things like body language and tone, so it’s important to deliver a clear and concise message.

Flat design modern vector illustration concept of regularly distributed publication via e-mail with some topics of interest to its subscribers. Isolated on stylish color background.

Improve communication inside and outside of your organization with a custom newsletter. The best newsletters have a lot of elements in common. We’ve gathered that information here to help anyone who wants to learn how to create a newsletter.

Getting Started

Before you brainstorm newsletter ideas, you should commit to a few important guidelines. These three “rules” will help to ensure your newsletter is effective.

  1. Be Consistent With Your Newsletter Publishing

Inconsistency may be the most detrimental factor in losing your audience. When you determine your communication strategy, you will want to identify and adhere to your publishing goals. This is true, no matter the method of delivery. Consistent communication keeps readers engaged and your brand at the forefront of their minds.

  1. Determine Your Method of Delivery

Depending on your audience, you may want to publish and mail a physical newsletter, send an electronic one or a combination of the two methods. Understanding your target audience and the message you want to deliver will help you determine which method is best for you. You may find your audience may prefer to read a physical paper, more than an online publication.

  1. Choose a Layout Design and Style That Works for Your Brand

Newsletter design and layout are critical components. A newsletter used to promote a creative product or service may want to include more graphics and colors, whereas a company looking to highlight an official message may want to keep the design simple and in line with their corporate colors.

Newsletter Ideas

Once you have completed the three steps outlined above,  you can then begin thinking about the content and how you wish to present it. Deliver your content in a way that engages your audience. Below are a few newsletter content examples to help inspire your next newsletter:

  • Analysis and Opinions: Set yourself up as a leader in the industry. Become an expert and post regular, relevant content that establishes you and your organization as a thought leader. Be the go-to source for your area of expertise.
  • Case Studies: Highlight real examples of customers who have been successful with your product. Success stories provide a more tangible connection between you and your audience.
  • Testimonials: Reviews or testimonials are similar to case studies, but testimonials focus on the customer’s perspective and experience, which can be very influential. Having credible sources who can speak to your service, knowledge, or product can be very appealing to your readers.
  • Numbered Lists: Lists are easy to read; this is why they can draw in your audience. Not every newsletter has to be content heavy. It can be helpful to mix in fun, but relevant, blurbs and content from time-to-time. Top 10 (or 3 or 5) lists are a sure way to engage readers.
  • How To Guides: Like numbered lists, how-to guides are very popular. If you can incorporate a how-to guide into a newsletter, you can be confident your reader will read it. These types of guides can also help you to establish yourself as an expert.
  • Question and Answer: Whether you set this up as a Frequently Asked Question section or solicit questions from your readership and answer them in the next newsletter, this type of content can help you generate engagement.

When you successfully get readers to engage with a specific portion of your newsletter content, they are likely to read more of the content you are sending their way. Being intentional about what you cover and how it is visually laid out will directly impact the success of your newsletter

If your company is ready to leverage the benefit of adding a newsletter as part of their communication strategy, contact your local Allegra Marketing Print Mail location today.

Four Easy Steps to Pick the Colors for your Brand

When you see something for the first time, you form an opinion about it in just a matter of seconds, but how much of that first impression is based on color alone? According to Colorcom, colors account for 85% of the reason why someone will decide to purchase a product. Marketers take color psychology seriously; they know as soon a customer walks into a store, they will form a positive or negative opinion about their retail environment within the first 90 seconds.

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It is no coincidence most in-store sale signs are red. According to a University of Rochester study published in the journal, Emotion, when humans see red, their reactions become faster and more forceful. For marketers, this information is useful. It means when people see red sale signs they are more likely to make impulse purchases and spend more money than they intended to.

Other studies also support the theory that colors can be used to influence purchasing decisions. According to the study “Exciting red and competent blue,” when customers see a logo or package, the color activates relevant associations, which influence the perception of the brand’s personality. The color blue, for example, is linked to qualities such as competence, intelligence, communication, trust, efficiency, duty, and logic. This is why we often see blue in the logos of banks, financial institutions, and healthcare centers. The perceived competence of a brand can be positively affected by the presence of the color blue in their name and logo.

Colors are important in every single aspect of the buyers’ cycle, from packaging to signage. According to Colorcom, the presence of color helps us process and store images more efficiently than colorless scenes. Whether it’s a permanent sign affixed to your building or a banner to announce a special promotion, spending a few extra dollars for color printing makes good sense.

How to pick the colors for your brand?

Step #1

The first step to determine the best color to use for your brand is to start by thinking about your target audience. Research from Shopify reports women respond favorably to the colors blue, green and purple, while disliking brown, grey and orange. Men also responded well to the colors blue, green but not the color purple. They preferred black and reacted negatively to browns and oranges. Knowing the type of preferences your audience has will help you narrow down your color options.

Step #2

Once you determine the audience you are targeting and their preferences, think about what type of message you want to communicate. This will depend on the type of products and services you offer. For example, if you are in the cleaning service industry, you will want to use colors associated with purity, simplicity, hygiene, and clarity. In this case, white would be a good choice.

Step #3

Consider all the different options you have when it comes to colors and try to pick no more than two colors for your brand. Although many logos in the marketplace use more than one color, our sample of the 4show study found that most well-known brand logos only consist of single color or one dominant color with a smaller accent color.

Step #4

Use this guide by Marketo explaining shade by shade how colors can affect your business:

  • Black is employed by those who wish to communicate classic sophistication and is often associated with expensive or upscale brands.
  • Blue is likely the most popular choice for brand colors, and is considered dependable, trustworthy, secure and responsible.
  • Brown is thought to be earthlike, natural and durable. The color speaks of simplicity and strength.
  • Green is synonymous with calm, freshness and health. Lighter shades communicate serenity, while darker greens are associated with affluence.
  • Orange is a color full of life and excitement. It communicates fun, exuberance, playfulness and vitality.
  • Red invokes a passionate response and is aggressive, attention-getting, energetic and provocative.
  • Purple is elegant, rich, sophisticated and is associated with royalty, nostalgia, spirituality and mystery.
  • White represents cleanliness and purity, making it a popular choice among healthcare and child-related businesses and organizations.
  • Yellow invokes sunny feelings of hope and optimism. Its brightness catches the eye and stimulates creativity and energy.

Need help developing your logo or designing the identity materials to strengthen your brand’s identity? Rely on the experts at Allegra Marketing. Contact your local Allegra Marketing Print Mail location for all your design and printing needs.

How to Wow Your Best Customers

This year Allegra sponsored a marketing webinar series featuring branding specialist Carla Johnson. In each session, Carla has discussed the different stages of the customer journey and how to reach the customer where they are at in their journey. Marketing Webinar Image

In the first webinar Impact Branding: Find and Amplify Your Brand’s Uniqueness,” she discussed ways to build your branding to attract prospects in the awareness stage and provided tips on how to convert those in the consideration stage into customers.

In the second webinar, Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” Carla discussed how to engage those prospects in the purchase stage and create exceptional customer relationships.

In the third and final Allegra webinar for 2019, Behind the Curtain: Inside Tips to Wow Your Best Customers,” Carla focused on the retention and advocacy stages of the customers’ journey and provides insightful tips to wow your existing customers and encourage them to become brand advocates.

Customer service should be a priority for every business but being able to deliver beyond that is what helps gain loyal customers and set your business apart from your competitors. The approach suggested in this webinar recommends understanding what it takes to make and keep those long-lasting relationships.

The most successful customer relationships start with successful employee relationships. This is why it’s essential to pay close attention to the people in your company and those you hire because they will ultimately be the ones who will represent your brand.

According to Gallup’s State of the American Workforce Report, companies with engaged employees outperform those without by up to 202%. To engage your existing employees Carla suggests these three ideas:

#1 Education:

Teach your employees about the customer journey and how their interactions at each one of these stages will shape the foundations of the customer experience. Make sure they focus on building long term customer relationships rather than short term transactions and provide them the necessary tools to help create fantastic experiences that will keep your customers coming back.

#2 Empowerment:

Empowering your employees means giving each one of your employees the authority and autonomy to make decisions about specific organizational tasks. By doing this, you will help encourage stronger job performance and job satisfaction.

Here are five ways you can empower your employees:

  • Hand out responsibilities
  • Make guidelines and best practices clear
  • Encourage communication
  • Offer individual and peer coaching
  • Allow opportunities for growth

#3 Activation

Employee activation is about encouraging employees to organically create and share content about topics they are interested in. Making sure the people who work for you feel appreciated and valued can help your company in return. If you make your employees feel valued, they will feel inspired and will help promote the company in return.

To get started implementing these ideas at your company follow these simple guidelines:

  • Evaluate the customer journey and asses what things are currently in place to ensure excellent customer relationships at your company.
  • Prioritize the places where this experience may need more attention.
  • Commit to delivering exceptional experiences and continuously improve how you educate, empower, and activate your customers.

If you are looking for more ideas to help improve your employee relationships, Allegra can help. Contact us to learn and ask about our promotional gifts for appreciation, personalized brochures and training manuals, or the recognition awards and certificates we offer. To listen to the full recording of this webinar series visit: https://allegrawebinars.com/

5 Tips for Designing a Visually Engaging Landing Page

No matter what type of business you are in, you’re probably trying to find ways to generate more leads online. If you have a good marketing team on your side and you’ve done your homework, it’s likely you already have a good website, a monthly SEO plan, ongoing pay-per-click campaigns, email marketing campaigns, and an excellent social media platform strategy in place. After doing all of this, the question is, what else can you do to generate more leads?

Our answer is simple. It’s time to update your landing pages!

Abstract vector illustration of landing page flat design concept.

Having a reliable website is great, but if you are trying to generate more conversions, put your focus on dedicated landing pages. A landing page is one of the most powerful conversion tools at your disposal. If your company is running any type of lead generation digital campaign, a landing page can help with conversions.

Use these five design tips to help make your landing pages more effective:

  1. Choose a memorable headline. You will only have approximately 8 seconds to convince your visitors that your offer is worth pursuing. Be straightforward about what you want visitors to do when they reach your website. Pick a heading that’s appealing and clearly states what you are offering. If you’re going to include additional information, use a short subheading and complement this with a call-to-action button. These will be the first elements visitors read when they get to your landing page.
  1. Use visual elements to guide your visitors’ attention. There are two types of visual cues you can use to guide your visitor’s attention to different places on your landing page. You can use explicit visual cues such as a simple arrow pointing towards your call-to-action button. You can also use implicit visual cues, instead of an arrow use an image of a person looking in the direction of the call-to-action button. According to author Malcolm Gladwell in his book “The Tipping Point,” visual cues are ‘micro-expressions,” or, small facial indications we recognize in others; these impact how we interpret emotions. This is why, when we see someone looking interested in a specific direction, it is likely our reaction will be to look in that direction as well.
  1. Combine your content with images to tell your story. Combine the text on your landing page with icons and illustrations; this will make your message easier to remember. Frequently used icons are great because your audience will quickly understand the meaning conveyed by merely glancing at the images.
  1. Show your products or services in action. To capture your visitor’s attention, show real people using your products or services in real-time. A study conducted by MarketingExperiments found that images of real people on landing pages perform better than stock images. In their case study, they performed A&B testing with a landing page. On one page, they used a stock photo of a customer service lady smiling, and on the other page, they used a picture of their founder. The study found 35% of their visitors were more likely to fill out the CTA form on the page with the founder’s image than those who visited the page with the smiling lady. The main reason this happened is that people want to be able to trust the information you are presenting. In this study, having a picture of the CEO of the company helped build that trust. Displaying your product or service in action on your landing page can help do the same.
  1. Include social sharing icons. If you are offering compelling content on this page, giving your visitors the ability to spread the word about your offer will help drive more traffic to this page. Never underestimate the power of word-of-mouth that can be generated online. In addition to giving your campaign the potential to become viral, social icons can become trust marks that give customers more confidence in your brand.

Successful online marketing campaigns rely heavily on the effectiveness of their landing pages. Improve the design of your landing page and help your customers make a decision that will significantly increase your conversion rates. A good design will engage your visitors and drive them further into the conversion funnel.

To design a landing page that’s effective enough to convert visitors, rely on the experts at Allegra Marketing. Contact your local Allegra Marketing Print Mail location for all your design and web marketing needs.

Inside Tips to Wow Your Best Customers

Every company works hard to gain new customers, but the work shouldn’t stop there. Since customer churn is inevitable, it’s important to implement strategies to consistently re-engage your existing customers. These strategies need to go beyond simple customer satisfaction. They should to be an organized effort to create memorable experiences. In the upcoming Allegra Marketing webinar, “Behind the Curtain: Inside Tips to Wow Your Best Customers,” marketing expert Carla Johnson will talk about using your brand’s unique qualities to build customer loyalty.Allegra Target Marketing_Placement #1

Register today and don’t miss the third episode of in the Allegra Marketing Webinar Series!

If you are interested in learning about other strategies to connect with your customers on their buying journey, visit our webinar page. “Behind the Curtain: Inside Tips to Wow Your Best Customers” is the third session of Allegra Marketing webinars. If you missed the two previous Allegra Marketing webinars, visit our page to access the recordings.

Get access to the recordings of our two previous webinars of these series:

Five Ideas for Everyday Customer Retention 

To create a long-lasting impression on your customers, you will need to go above and beyond what they are expecting from your company:

  1. Deliver exactly what you promise every time. Long-lasting relationships are built on trust developed through consistent experiences. No matter what type of industry you are in, consistency is key. To establish consistency, try automating processes not only in production but also in daily communications. Make sure everyone on your team is on the same page and knows exactly what customers are expecting every time they chose your company.
  1. Follow up with your customers when they least expect it. These customer interactions can be as simple or as complex as you want them to be. You don’t need to spend lots of money; a simple follow up phone call or mailing could be enough. The goal should be to let them know you appreciate their business and want to build a relationship.
  1. Always provide added value. Many companies do things like adding small gifts or free samples to orders. Everyone likes receiving free things, but the added valued shouldn’t stop here. Train your team to provide more support than what people are expecting. An excellent customer service can easily become the added value.
  1. Cross-sell and upsell. Sometimes customers don’t know there are other products or services they may like or need. Great customer service representatives understand the best upselling moments happen when they become better listeners. In the digital world, these opportunities also exist. Some online stores have dedicated sections on their pages or built-in pop-ups to highlight other products searchers may like.
  1. Remember gratitude can go a long way. Simple things, such as sending birthday postcards are nice, but a more personalized and innovative approach can have a bigger impact. Learn about them and the things they care about. The more you understand your customers the easier it will be to wow them.

For more great ideas to engage and retain your best customers, register for the upcoming Allegra Webinar, “Behind the Curtain: Inside Tips to Wow Your Best Customers,” Thursday, September 26, at 12 p.m. (ET)