Promotional Products Hit the Right Notes with Your Target Audiences

With a quick scan of your desk, countertop or closet, it’s likely you’ll see one or more promotional giveaways or gifts from a range of companies or organizations: those you support or already know, and those who might like to know you better.

You’re not alone. North Americans – men and women – own an average of nine or 10 ad specialties, according to the Advertising Specialty Institute (ASI).  

Icon set of promotional gifts and souvenirs.

Marketers have long known that logoed items are a cost-effective way to generate brand awareness and good will among their target audiences. Per ASI:

  • 85% of consumers say they remember the advertiser who gave them an apparel item, like a shirt or hat.
  • Consumers are nearly two-and-a-half times more likely to have a positive opinion of promotional products compared to internet advertising.

Tried-and-true and on-trend

Perennial favorites, like writing instruments, bags and drinkware, are typical giveaways for events or tradeshows.

You can update these go-tos with materials that match the preferences of your guests, customers or employees. Consider bamboo pens and cotton bags for all, or leather cell phone wallets and steel tumblers for promising prospects and peak performers.

Tip: Use “usefulness” as a guide, as practicality is the top attribute of a promotional product for about eight out of 10 consumers followed by attractiveness, especially if it’s wearable. USB drives and mobile power banks, are also appreciated. Nine out of 10 say they’d keep both because they are useful, says ASI.

The opportunity has grown for logoed apparel that can be worn in and out of the office with relaxed dress codes in the workplace populated by more Millennials who may prefer informal dress. A stylishly muted tone-on-tone logo placed on a quarter zip sweater, lightweight Henley or fleece jacket is a step up from jeans and t-shirts while still comfortably casual.

Strategic direct marketing

Promotional marketing is moving from tactical to strategic to generate leads or gain referrals. Enclosing a promotional product in an envelope or box to create a lumpy mailer capitalizes on a natural curiosity to want to find out what’s inside.

Choose an item that resonates with your target audience by matching their interests and be sure it supports your offer.

Here’s an example: For a membership drive, a high-end health club might send a brochure and cooling towel to a list of homes within a 20-mile radius, featuring a creative call-to-action: Step out for our Open House and save $100 on your first-year membership.

While there is always a place for brand awareness generated by inexpensive giveaways, a lumpy direct mail campaign should include measurement. Tracking the mail response rate and conversions will help you determine success.

Contact your local Allegra Marketing Print Mail location and let our promotional product pros do the shopping for you. With thousands of items from which to choose, we can save you time and money. P.S. Direct mail marketing is our specialty, too!

5 steps to retrieve inactive customers

Increasing sales is often associated with gaining newer customers, but customer acquisition statistics show it is much easier to sell to your existing clientele. It costs at least five times more to gain a new customer than it does to sell to an existing one.
5 steps to retrieve active customers

 

 

 

Looking at your existing clients, segment them into active and inactive clients. To be able to make a clear distinction between the two types of customers, it’s necessary to figure out what is the average lifecycle of an active client. The lifecycle of a customer will depend on the types of products or services you offer.

Before you count out the inactives as part of your company’s natural churn percentages, try these five steps to re-engage them.

  1. Define who those inactive customers are. Once you have this list, there will be additional segmentation you will be able to do. If you have collected information about what they purchased from you, you can group them by product. This will help you tailor a meaningful approach to re-engage them.
  2. Determine why they left. A good way to find out why a customer has stopped or paused their buying is with a survey or a phone call. Some companies start these phone conversations by saying they are part of quality control program and would like to find out how the products are working out or are calling to update their existing contact information.  Whatever approach you choose, the important thing is to be able to reconnect and find out if you can address their reason for leaving.
  3. Set up a contact strategy. Once you have reached out, you should be able to determine which of these customers is open to being engaged again. You can add them to your monthly mailing lists for printed communications, text messaging strategy, or even a personalized message tailored specifically for them.
  4. Develop a “win back” offer. There are many different offers you can test when it comes to winning back your inactive customers  . For example; offer exclusive discounts for returning customers or provide a free trial for a newer product. If you have segmented the group of inactive customers by products purchased, you can conduct A and B testing with your offers and to each group offer something different. This will allow you to see which offers perform the best.
  5. Take care of your newly re-engaged customers. Now that you have gained the attention of some of your inactive customers, it’s time to focus on their needs. Use different strategies to show them you are grateful for their time and business and always deliver a positive customer experience. Some companies use personalized postcards to thank clients for their business. Others use loyalty programs that accumulate points and offer rewards every time the customer makes a purchase.

Find out more about reviving inactive customers by contacting Allegra Marketing Print Mail. Allegra offers a variety of business services to help your company grow. Together we can establish strategies that support your business goals. Contact your local Allegra location to discuss the options available to step up customer loyalty, retention, and re-engagement programs!

How High-Impact Printing Techniques Can Help You Stand Out

Some people think digital advertising has replaced print marketing, but this is simply not true. Successful business owners know print and digital can go hand in hand. Each type of marketing has its own strengths and weaknesses; together, they make a winning team.

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Businesses are harnessing the power of print more than ever before. According to FedEx, professional printing services have helped four out of five small businesses stand out against their competitors. They also found business owners are handing out more business cards than they did five years ago. Along with brochures and banners, business cards are one of the most effective and affordable print materials available.

Almost 85% of consumers say they are more likely to shop at the business if they receive high-quality custom printed materials. The poll used to gather these statistics was conducted across a broad audience of age groups. It found that even Millennials like to receive something printed and tangible at least once a month.

While there has been significant growth in digital marketing, another survey found tangible direct mail has a 75% recall rate, whereas digital ads usually only have a 44% recall rate. This shows that print media continues to be a valuable resource, and is one of the reasons marketers everywhere are implementing a multi-channel approach that leverages the advantages of printed materials in combination with digital marketing.

No matter what type of marketing budget you have, print services can accommodate your business needs and marketing goals.

Small Budgets: If you are trying to reach your local audience, we recommend using brochures or postcards. This will give your customers reasons to visit your business and mention it to others. Use this strategy every quarter and support it with social media and online efforts to measure its success.

Medium Budgets: You should continue using promotional print materials such as postcards and brochures. You should also consider implementing other high-impact printed alternatives such as flyers, catalogs, multi-piece letter packages, or even lumpy mail. With a medium budget, you will be able to increase the number of your prints, the customization, and additional details. There are different textures, folds, types of paper, and even die cut finishes, you chose to give your print materials to help them stand out.

Larger Budgets: With a larger budget, you can develop a solid multichannel marketing strategy. Find out where your customers are and go to them. Participate in trade show events and other industry gatherings to give your business lots of exposure. Print materials and signs can help you promote, support, and make a significant impact at these events.

Connect all your digital efforts with your print materials. If you are offering seasonal discounts, make sure they are reflected on your website, emails, phone calls, mailings, and signage.

High impact printed materials positively reflect on a business. Consumers agree: Nine out of 10 say the quality of the printed materials they receive has a direct relation with the quality of the goods and services provided by a company.

Allegra Marketing Print Mail offers a variety of business printing services from business cards and brochures to training manuals and personalized printing. Together we can establish marketing strategies that support your business goals. Contact your local Allegra location to discuss the options available to step up your print marketing strategy!

 

Source: https://smallbiztrends.com/2018/05/print-marketing-statistics.html

 

How To Harness The Power Of Word Of Mouth

A study by Convince & Convert found recommendations from friends are valued 27% more than other forms of advertising when making a substantial purchase.

word of mouth memo post cycle illustration design over a white background

Do you remember the last time you tried a new product? It’s very likely a person you trust recommended this product to you. It is also likely you did some research and read some reviews before making this purchase.

Word of mouth is one of the oldest ways to promote your products and services. Today, it continues to be one of the most effective ways to grow your business. With social media and online reviews, consumers are empowered to share their opinions freely and leverage the opinions of others before making a purchase.

For many businesses, online reviews can be intimidating. Nobody wants to read negative comments about their company, and most business owners feel this is not something they can control. The good news is, there are many ways you can positively influence and harness the power of word of mouth.

How can you generate word of mouth?

To help influence word of mouth, you will need to focus on the type of relationship you want to build with each person who comes in contact with your business. Word of mouth is not exclusive to your customers; it can also come from other organizations or suppliers you interact with. It’s important to make sure that you establish solid relationships with them and give them the resources to recommend and refer your business.

These relationships need to be based on trust, and this is something you can build with time. To make sure you are building a good relationship with each person we recommend developing a word of mouth marketing strategy for your business

Develop a successful word of mouth marketing strategy.

Do you know who is talking about your business? Do you know what they are saying? Do you know where they are having these conversations? These are all questions you will need to answer before you can develop a plan.

To begin planning your strategy, review the different touchpoints customers have with your company. Make sure you are engaging them every step of the buyer’s journey. Each time a client comes in contact with your business is an opportunity to strengthen your relationship and build trust. There are four things you should take into consideration when creating your marketing strategy:

  1. Understand your customers. Take the time to understand what your customers want, need, and where they spend most of their time. Depending on your demographic many of them may spend a lot of time on their computers, specific social media sites, their phones, etc. Once you have these answers, you will be able to make your services available to them when and where they need them. 
  1. Listen to their feedback and take action. Reviews can be incredibly helpful when used correctly. With the right approach, you will be able to turn a negative review into a positive learning experience. In some cases, you can even turn a negative review into a positive one. The important thing when it comes to customer feedback is to acknowledge it and use it to improve your company.
  1. Deliver a great experience. Having a good product or service is not enough. Today’s consumer is usually willing to pay more for any product if the experience they receive is better. This is where big brands get things right. They make sure every time anyone interacts with their business, they feel like they matter.
  1. Create a referral program. Invest in building relationships with your customers by rewarding their loyalty and continued business. There are many different types of reward programs that can motivate your existing customers to make more purchases and recommend your products and services to others.

Train your employees to not only deliver an excellent customer experience but also to identify new opportunities to improve it. Having highly satisfied customers is the best starting point for word of mouth marketing.

For more information on how to develop a successful word of mouth strategy, partner with your local Allegra Marketing Print Mail location. We can help you streamline all your print and marketing needs and support the growth of your business.

What do Attendees Want from Trade Exhibitions?

 

Trade Show Meaning World Fair And Purchase

Events can be used to draw in new clients, establish your brand, and learn more about other companies within the same industry. However, before you begin generating the leads you are after, you must consider the needs and wants of your attendees.

The Allegra Marketing Print Mail team has put together this list of ideas that can help you appeal to event attendees and keep them engaged during a trade exhibition.

Establish Your Company’s Brand Identity by Sending Personalized Invitations

If you want sales leads, you may need to appeal to each potential attendee individually. Instead of mass-mailing numerous identical and impersonal paper invitations, try sending customized emails addressed to each attendee. This will give the attendee the impression you are legitimately interested in them. In your email, inform the reader of the goal of your event. For example, is your event an educational one? Do you intend to teach the attendees about a particular topic? Make sure you give your attendees have a reason to go.

Give Planned Breaks and Plan One-On-One Interactions

Your trade show attendees are there because they need your service or product. If they weren’t, they wouldn’t attend in the first place. This places you in a unique position of power with a somewhat captive audience. With this said, you don’t want to overload your attendees with information. The human attention span is relatively brief, so you will want to keep your engagement short and sweet. Make sure everything you and your team says has meaning and weight, and always put emotion behind your words.

To avoid information overload, consider giving your attendees brief breaks. During breaks, they can simply relax or ask your team questions. They can also browse stations and speak with each other. Breaks are excellent opportunities to introduce yourself to each attendee and make a lasting impression.

Stand Out and Give Attendees Something to Remember Your Company

If you are attending a trade event hosted by someone else, attendees must have a reason to visit your display. With so many companies at the event, you must find a way to make your company stand out. Use bright colors and aesthetically appealing signage, displays, and branded giveaways can entice people to visit you instead of other companies.

Remember to hand out brochures, business card, or something tangible attendees can hold on to. Brochures are helpful, especially for attendees with the shortest attention span. Your brochures can also give attendees a deeper look into your brand identity.

Use Technology to Your Advantage

An easy way to edge out the competition is to use technology to your advantage. Create a slide show or video explaining your company’s offerings near your booth. There is a myriad of racks and stands available to help you mount your television or screen, and the event host may even offer them for free. The visual appeal of a television or screen will always draw in interested clients.

Engage with Potential Clients Via Social Media

Social media has taken over the world, and in modern times, even the most obscure businesses engage with customers and clients via Facebook, Twitter, and Instagram. You must incorporate social media into your marketing strategy, or you will simply be left behind. Before attending or hosting an event, engage with your followers on social media. Invite them to attend your booth or event, and you can even use your page to answer any questions they may have about your company.

Discuss Your Marketing Strategy with Allegra Today!

Attending or hosting a trade show doesn’t have to be intimidating or boring. You can create emotionally compelling exhibitions that draw customers in by appealing to their needs. The key is to never underestimate the power of branding and client experience. Contact your local Allegra Marketing Print Mail location to discuss our unique and proven market strategy services.

Transforming Lukewarm Leads into Loyal Customers

One difficult aspect of sales is transitioning prospects from leads to loyal customers. While there is no magic solution to the problem of convertBusiness concept paper is on the desk with a cup of coffee and a calculator aside.ing prospects, marketing expert Carla Johnson offers a uniquely fresh approach. In the Allegra Marketing Print Mail webinar “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” she shares the four distinct methods for improving the customer conversion process.

1. Shortening the Sales Cycle

The key to navigating the sales cycle is understanding that the cycle differs by company, industry, market and product. There isn’t a “one size fits all” map to closing a sale and this is where businesses tend to run into problems. They insist on trying to conform to the following basic steps in the sales process.

  • Prospecting
  • Contacting
  • Approaching
  • Presenting
  • Handling objections
  • Closing

Having a structured set of steps for navigation the sales cycle is important, but it is more important to adopt a sales process that is customized to your target market. The key reasoning behind a shorter sales cycle is this: A faster progression from prospect to close means less time to lose potential buyers.

2. Focus on Fewer Touchpoints

Touchpoints are the points or stages in the buyer’s journey where salespeople interact with potential customers. The number of potential touchpoints has increased with the growth of digital media. The struggle for businesses is knowing which touchpoints to focus on.

She recommends shifting the focus to your customer instead of the product. Fewer touchpoints aimed specifically at a targeted audience are more likely to hit the mark. This webinar explains why trying to hit all the touchpoints isn’t the best approach.

3. Actively Guiding Customers Through the Buyer Journey

Effectively closing the sale means being present for customers from start to finish. Unfortunately, many businesses skip the first two stages of the buyer’s journey (awareness and consideration) and put all their focus on the last stage (decision/purchase).

At the awareness stage, customers require help identifying or recognizing they have a need or a problem. Your job is to help them discover that need or problem and move them to the next stage on their own terms. In the consideration stage, you position yourself as an expert and show how your product or service meets their need or solves their problem. Only at the decision/purchase stage are you in a position to successfully close the sale.

4. Activating the “Dead-End” Buyer

Companies often spend too much time on generating new leads and not enough time on cultivating existing buyers. Often, the “one and done” buyer is considered a dead-end because they’ve already made their purchase, their need has been met and there is nothing more to be done. Wrong.

The so-called “dead-end” buyer is a prime target for increased sales. While it is important to gain new customers, it is equally important to retain current ones. It is often easier to reactivate a dormant customer than to groom a new one, and it is also more cost effective.

With successful brands getting up to 76 percent of their revenue from repeat business, it really pays to devote attention to the “one and done” buyer.

View the Webinar Recording Today

If you’re tired of slogging through traditional lead lists and struggling with converting prospects into loyal customers, “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” is worth viewing. In this hour-long webinar, world-renowned storyteller, best-selling author and keynote speaker Carla Johnson explained the value of changing how businesses think about customers.

To listen to this recording and our previous webinars, visit: https://allegrawebinars.com.

Why Should You Consider A Web-to-Print Portal?

Web-to-print is an online print document ordering system that allows businesses of all sizes to manage printed documents easily and more effectively with the convenience of 24/7 access. To succeed in today’s competitive atmosphere, companies use these convenient online print services to achieve brand consistency and a web-to-print portal makes it simpler to manage all your printed materials, keep them up-to-date, and make them available to all members within your organization.

We’ve put together a list with the top 5 reasons why using an online print portal to maintain your marketing materials can help you reach your marketing goals.

#1: Maintain Consistency Through Shared Resources

A web-to-print portal can help streamline your print and marketing needs, and help manage your print materials online. If you need everyone in your organization to use the same resources and adhere to the same requirements, a web-to-print portal is ideal. Allowing every member of your team to access the same resources can help guarantee consistency.

#2: Gain Greater Efficiency

 Having a single go-to resource for creating all your marketing materials will increase your efficiency by giving your team pre-approved resources that cut down on their need to check the product against existing guidelines.

There are more efficiency benefits for organizations that adopt a web-to-print portal as a solution for ordering print marketing materials.

Create, order, and pick up materials for campaigns in a few easy steps

  • Work with an experienced, full-service provider like Allegra to print items ordered on the portal
  • Make the creation of new campaigns easy with pre-approved templates for each campaign type
  • Develop multiple template choices to maintain brand consistency
  • Provide access to document creation throughout your organization with a secure online resource

#3: Improve Cash-Flow Management

 The best way to make sure your cash flow is well-managed is to monitor all your incoming and outgoing expenses. Of course, this monitoring can be resource-intensive. When you work with one trusted vendor like Allegra to set up your custom portal, you put all your orders for marketing materials into a single channel. No more chasing down individual receipts or maintaining records of invoices and payments for a multitude of small providers across all the territories where you operate.

#4: Implement Branding Changes Quickly

 One of the hardest things about trying to maintain brand consistency is managing the implementation of changes. Whether you’re doing something that should be simple like updating your phone number or rolling out an entirely new look and feel, you have to manage the change across all your channels.

When your print marketing materials need to be updated quickly and efficiently; the web-to-print portal makes those changes easy. Since you have pre-approved templates that define all the parameters for your marketing materials, you can make a single change to your approved information settings and change all future jobs. After that, it’s easy to order new materials that fit your new information and design changes.

#5: Create, Test, and Implement New Campaigns Quickly

 Web-to-print portals allow you to set up and approve new templates for various teams and purposes. Your creative team can easily test new ideas, see the previews online, and send them to get printed. Pilot programs are easy to run, with the same predictable cost structures and delivery times you’re used to. Then, if your pilot program is successful, you can easily approve your new materials for orders throughout your company.

Get Started with a Web-to-Print Portal!

 Streamline your print and marketing needs with a web-to-print portal, and protect your most valuable business asset: your brand. Partner with your local Allegra to see how we can help your business!

Building Brand: Transforming Leads Into Loyalty

Brand Loyalty Marketing Branding Office Working Accounting Concept

Anyone who’s a fan of a particular sports team or rallies behind a specific candidate knows the power of brand loyalty. As a culture, we gravitate towards groups that follow particular interests.

This kind of loyalty is what every business strives for. Loyal customers will promote the benefits of your products, creating word-of-mouth and social media advertising that can rival the best marketing strategies.

The question is: how do you go from cold calls and online leads to clients who are in love with your brand? Allegra’s newest webinar, “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers” is the perfect guide to creating successful chemistry with your customers.

The Basics of Brand Loyalty

People are creatures of habit; we tend to buy the same coffee, shop at our preferred stores and even use the same toilet paper brand over and over again.

Sometimes these choices come from direct experience using a product or service. Other times, they’re selected by exposure, intuition, repetition, or word-of-mouth. When faced with a decision between two competing options, brand loyalty means always picking the same brand.

Inform your Customers

To convince your customers that your brand is worth following, these are some possible avenues you can use:

  • Develop informative content
  • Establish a social media presence
  • Create an e-mail marketing plan
  • Optimize your website
  • Comment or write on other blogs
  • Post static website advertisements

By generating great content, your business can simultaneously get the word out while building brand loyalty through trust.

The Small Picture

One of the best ways to take those leads and make them last is to look at the small picture. There may be a multitude of factors that are attractive about a particular product or service, but by focusing on promoting a few key points, you will target specific things your customers can relate to.

The upcoming webinar takes a closer look at how those smaller “chemical reactions” occur, and the best ways to make that happen with your customers. By using Allegra’s techniques, your business can create more than surface-level customer relationships.

Enticing Elements

Building up loyalty is important if you want to keep your customers coming back. Cold calls and client lists only get you so far, and businesses need to keep their clients engaged.

A great way to generate engagement is through exclusive offers. Clients enjoy feeling like they are part of a private club or have access to goods and services that others do not. Offering your customers options that are unavailable to the general public will engage them in a way that builds trust.

The Buyers’ Journey

Understanding and guiding prospective clients through the buyers’ journey can help you influence how they interact with your brand.

There are three basic phases that every customer goes through:

  1. Awareness: The customer realizes there is a problem that needs solving.
  2. Consideration: After defining the problem, the buyer comes up with possible solutions.
  3. Decision: Looking at a variety of avenues, the best choice is made.

The upcoming webinar highlights how important this trajectory is, and it takes you through each stage of the process. You’ll learn how to take your leads and make them active and loyal customers. While your salesforce might feel stuck with “dead-end” buyers, there are many solutions to help you transform them into profitable clients.

Working with Allegra Marketing Print Mail, you can establish marketing strategies that complement your business plan. With webinars like “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” your sales team will be better informed on how to build brand loyalty and awareness. For more information on this and other webinars, contact Allegra and talk with our expert team today.

 

 

Allegra Marketing Print Mail Presents: Impact Branding Webinar

Impact Branding

No matter what industry you’re in, getting your company recognized is essential to building a loyal customer base. While logos and slogans are standard marketing techniques to get your business noticed, that only scratches the surface of what branding can accomplish. Learn how to take your marketing to the next level with Impact Branding: Find and Amplify Your Brand’s Uniqueness, a webinar designed to help you take advantage of branding to its fullest extent.

What Is Impact Branding?

You’re likely already familiar with brand awareness: customer familiarity with your company’s image. This involves strategically making your brand visible to help your audience associate your business with certain values it represents, like innovation, family-friendliness or cost-effectiveness. The result is a carefully crafted impression of what your company is and what it stands for.

Impact branding asks how you can take that impression and put it to work in the real world. It’s no longer enough just to have a familiar name. To amplify your brand, you need to be able to influence not only customer purchasing choices at the point of sale but also in the digital space and be present in their everyday lives.

 Why Is It Important?

There are many approaches to marketing, and ultimately impact branding is just one of them. Why not continue to use the tried-and-true methods of the past? Investing in this new aspect of branding may be expensive and require a radical shift in focus. So why is it worth it?

Evolution

How consumers interact with companies has certainly evolved with new technologies and media platforms. A corporate entity is no longer a simple manufacturer or service provider – it’s a voice on Twitter, Facebook, and YouTube. This allows interactions between consumers and business entities, at least in the eyes of consumers. When they call, text or tweet, they’re not talking to the employee behind the screen – they’re talking to the corporate entity, and expect the person or group formulating the responses to engage accordingly. As lines of communication diversify and develop further, this perception is likely to become even more important.

Competition

It’s important to remember that if your business doesn’t leverage its influence, there will be competitors out there who leverage theirs. The technologies that enable people to connect are evolving at break-neck speed, and those companies who fail to take advantage of them may be left in the dust.

Some businesses are already working to align their brand with positive activism or other ways of “giving back.” With the current pressure from consumers, this may become an industry standard. This means your business can become an industry leader through these steps – or be left scrambling to compensate.

How Can You Benefit from This Webinar?

So how can impact branding help grow your company and make it more profitable? This branding webinar explores how current influencers create magical moments that build audience trust. You can learn how to apply techniques to your brand and form emotional connections with customers, with a few nifty tips and tricks to get you started.

This webinar on impact branding also aims to help you capitalize on what makes your brand unique. Learn to identify the idiosyncrasies that set you apart from competitors. Better yet, learn how they can captivate consumers looking for something new and different.

Most importantly, learn how to think beyond the surface of branding. Consumer expectations have changed – it’s time your marketing approaches changes too!

Listen to the Impact Branding: Find and Amplify Your Brand’s Uniqueness webinar recording here, and discover how to wield your brand influence like a Hollywood A-lister. For more information on how to make your branding impactful, contact your local Allegra!

 

Employee Engagement: One of the Best Ways to Help Ensure Success

TrustSmart companies put a great deal of effort into fostering a culture of employee engagement. There’s a simple yet compelling reason for this. Salaries alone do not guarantee that a company will be able to recruit and retain the best people. Engaged employees are less likely to consider changing jobs if a new opportunity presents itself.

The evidence points to a direct link between engagement and performance. We put together this list with the most important factors that contribute to employee engagement.

Trust in Leadership

According to the Society of Human Resource Management, trust in organizational leadership is the greatest contributor to workforce engagement. When employees trust their managers ability to set the right course and commit to making the company a great place to work, they’re enthusiastic about their jobs and organizational goals.

Building Engagement Through Recognition

Research conducted for the Harvard Review of Business concerning the American airline JetBlue revealed a direct correlation between recognition and engagement. Recognition does not need to be shown through raises or extravagant gestures. Company-branded gifts, such as mugs, pens, apparel, calculators or computer accessories can effectively demonstrate appreciation without straining the company budget.

Personalized recognition awards, such as plaques, trophies or desk organizers, carry even greater weight and their visibility can also help motivate others to perform at a higher level.

Printed Internal Communications

A professionally printed internal communication piece that shows up on everyone’s desk or work station regularly demonstrates management’s recognition of the workforce’s efforts.

Organizational transparency is another big contributor for employee engagement, newsletters and other forms of printed internal communication pieces can assure employees that company leadership has nothing to hide.

Workplace Signage

Eye-catching and informative workplace signage that’s updated regularly helps to develop greater engagement among work teams. The topics can be current and cover issues that address employees’ interests or concerns. They can also help to develop a workforce culture that fosters highly desirable employee traits such as a commitment to customer satisfaction, consistently following through and a strong work ethic.

Build Engagement Through the Right Communication Materials and Recognition Items

Allegra Marketing Print Mail can help provide your workforce with the internal print communications, company-branded recognition gifts and signage that will make it clear to your team that you are committed to keeping them engaged.

Expressing appreciation through the materials we design and produce for you is an effective way to demonstrate good will toward your employees. Whimsical, heartfelt or informative, our signage and print work will convince your team that their efforts are noticed and appreciated. You’ll be surprised at the unexpected improvements your company will notice. Contact your local Allegra and take your employee engagement plan to the next level.