Marketing tips to launch your new business from home 

According to research by the Small Business Association, about 50 percent of all new small businesses are launched from home these days. The pandemic caused a significant shift towards remote work, and even as many people return to the office a few days a week, the idea of working from home is likely here to stay. In fact, per an Owl Labs study about 16 percent of companies are fully remote already – but some 62 percent of workers aged 22-65 say they work remotely at least occasionally.

If you’ve recently opened up a new business from the comfort of your own home, you may already be enjoying the conveniences that a home office setup brings. But just because you don’t happen to have a commute or a brick-and-mortar location, that doesn’t mean that you should skimp out on your marketing tactics.

Developing a comprehensive marketing plan can help you establish yourself in a busy marketplace and set you up for long-term success. When you’re getting ready to start your new business plan from home, consider the following:

Bulk up on basics: Your office may be located at home, but you’re probably still conducting some business in person. Ensure that you give the kind of strong, professional impression on potential new clients, customers and partners alike with well-designed business basics. Even something as simple as a business card can help you close a deal or keep your business top-of-mind when leads think of you.

Diversify your channels: As reported during the 2021 Content Marketing World conference, 47 percent of consumers are seeking out downtime from the internet due to an increasing sense of digital fatigue. What that means for you as a new business owner is that you need to create powerful, lasting brand associations to better generate leads. To do this, you should be engaging in a multichannel marketing campaign that includes offline platforms, such as direct mail, to forge connections.

Plan your promos: Whether sent as part of a lumpy mailer or given away during in-person meetings with clients, a well-designed promotional item can do a lot of work for your brand. Useful, practical items like tote bags, calendars, magnets, pens and more have a remarkably long shelf life inside a client’s home, working to keep your business at the front of their minds.

Embrace expos: Trade shows can be a great place for you to connect with new clients, generate leads and network with other people in your industry. You can help make an impact for your business with a smart trade show booth setup that includes standing banners, tabletop displays, printed collateral and much more.

Need an extra helping hand to get your new business off on the right foot? Contact Allegra! We can help with everything from logo design and business cards to trade show booths and promotional items. Contact us today to set up a free consultation.

Celebrate any occasion with custom banners!

Tangible print media still has its place in today’s environment, even as things have largely gone digital. You can’t deny the eye-catching pull of a big, real-life banner that reads “Grand Opening” or “Happy Birthday” in large dazzling letters. It stirs excitement and causes a rippling impact for all who see it. From our perspective, a celebration is not complete without a banner to highlight what you are celebrating. Fortunately, you can rely on Allegra for custom banner printing that meets all of your needs. Here are just a few ideas:

The Grand Opening (or Re-Opening) of Your Business

Large red banner sign that says GRAND OPENING in white letters.

Start by teasing your patrons with a “Coming Soon” banner on the outside of your building. This works wonders to pique interest and build excitement, especially if your building is going through extensive renovations.

If your business is established but recently moved locations, you will want to kick off the grand reopening with a big party. You can plan special sales or activities that will draw in your loyal customers as well as new customers in the area.

You want a grand opening sign to be big, bold and beautiful while also aligning with the visual style of your brand. Not every grand reopening sign has to be red with white letters (although that does capture attention). You can choose from a variety of colors, fonts and styles that fit the aesthetic of your business.

Employee Appreciation Event

There is a designated day for employee appreciation, and it usually falls in the spring. That said, taking the time to show your crew that you appreciate them throughout the year is always a good idea.

Plan fun, creative and special employee appreciation events that show the people you work with that you care. Perhaps that comes in the form of a special lunch, a team building outing like laser tag, or giving out swag. However you choose to celebrate, highlighting it with a huge banner that simply says “Thank you!” will certainly send the right message.

Milestone Birthdays, Anniversaries and Retirement Celebrations

Having everyone at the office sign a card is nice, but you really want to do it up right when a milestone birthday rolls around. Whether it is a 40th  birthday, a retirement or recognizing someone who has been with the company for decades – it’s good to plan a celebration where everyone can have fun and the guest of honor feels special. Print a custom banner to bring attention to the big event in a distinct and eye-catching way.

Get your message across and make sure it stands out for your next celebration with custom banner printing from Allegra. Contact us to get started!

Three Things to Make Your Real Estate Listings Stand Out 

Real estate agents, property managers and sellers all have one thing in common: they want their listing to go for top dollar, and fast! While it seems simple enough, there are a few things to keep in mind when you are marketing commercial and residential properties alike. You are telling a story and trying to paint a picture to help your prospective buyer or leaser see themselves in your space. While practicality can sell, visualization seals the deal.  

So how do you make this happen? 

1. Use compelling images. Instead of snapping a couple of quick photos on your phone, reach out to a local expert that specializes in residential or commercial properties. Those that are trained in the field can help see things from a different perspective, merge together images to show a panoramic view and even highlight key selling points that you may overlook.  

Pro tip: If the property is a big sell – consider staging it with furniture so a prospective buyer can see themselves in the space. The additional investment will pay off in the long run. 

2. Design is key. While a picture is worth a thousand words, a prospective client needs to know what the space is going to do for them and how it fits their needs. They may be able to write off the fact it doesn’t have a wish list item if you hard sell the other pieces. Professionally-designed marketing material that lists key features along with strong photography can help drive the inquiry to you. Don’t cut corners to save costs – you could be selling yourself short in the long run. 

3. Create a sense of urgency. In today’s market, people know that properties are going fast – so make sure you communicate clearly with your prospective buyers on open house dates and when other offers come in.  That way, they know that you have their needs top of mind, which adds more value to the relationship.  

Pro tip: If they qualify for special grants or funding options, make sure you communicate those deadlines to your buyers, too. 

Ready to get started? Reach out to the Allegra team so we can help you create a listing that paints the story of a forever home. 

Three Guidelines for Effective Point-of-Purchase Displays

It’s easy for certain products to get lost in a store. People generally have an idea of what they need, but it’s your job to highlight all of the products they may potentially want. Make your products pop with the help of point-of-purchase displays!

What are point-of-purchase displays?

Store shelves in an aisle that are blurred to indicate a sea of products without any point-of-purchase displays.

Also referred to as POP displays, these structures are printed marketing materials designed to promote a specific product. The intention is to drive immediate action that leads to more sales. POP displays can appear throughout a store and come in a variety of sizes, from small displays at the checkout counter to much larger designs in the middle of an aisle or on a shelf.

Eye-catching point-of-purchase displays influence customers while they are in your store and help to improve their overall experience.

Create engaging POP displays that are sure to capture attention by keeping these three ideas in mind:

Know Your Audience

Think about the people who typically visit a particular store. What brings them there in the first place? What are their interests? What resonates with them? When you know who you are speaking to, you can better craft a visual design and message that accommodates their needs.

Choose the Right Size and Location

As mentioned earlier, POP displays come in a wide range of sizes that fit various locations throughout a store. After you have your audience in mind, you can get strategic about the areas of the store that make the most sense for this product. Consider options such as:

  • Aisle Displays
  • End Caps
  • Floor Displays
  • Side Wings or Power Wings
  • Counter Displays

Communicate Clearly

Once you have the first two items figured out, you can focus on the fun part: the message and design! You should always:

  • Use bold graphics with a design consistent to the brand.
  • Deliver short and succinct messages using descriptive language.
  • Answer questions customers might ask, like what the product does and why they should buy it.
  • Focus on the benefits and specifically, what sets this product apart from other similar products.
  • Keep the most important components at eye level.

Encourage visitors to become customers with a well-designed POP display!

Whether you want to highlight a special deal or promote products that haven’t been selling that well, point-of-purchase displays are the way to go. Turn to the experts at Allegra to help you make an engaging point-of-purchase display that captures attention and leads to more sales. Contact us today to get started!