How to Revolutionize Your Company’s Business Cards

A Group of People Sit at a Table for a Business Meeting, Two of them are Exchanging a Business Card

Of all the printed marketing materials out there, the business card is surely the most ubiquitous one. Nearly everyone carries a business card, whether it is for the business that they own, the company that they are a salesperson for, or even the restaurant that wants to give people a quick and simple way to save their contact information. With so many business cards being passed around for so many different purposes, it is important that your business card stands out, otherwise it will blend in and be forgotten.

Allegra offers several business card printing solutions to help your business revolutionize your business cards. Read on to see how QR codes and double-sided printing can make yours stand out:

QR codes for business cards: A lot of things became touch-free during the COVID-19 pandemic, and QR codes saw a huge uptick in use. By allowing someone to simply pull out their phone, open their camera or QR app and snap a picture that then takes them to the desired web page, service and communication become faster and more convenient.

Business cards should not only contain important and helpful information, but they should also be attractive. Sometimes the amount of information that we want to convey won’t fit on a traditionally sized business card, or if it will, it will make for a very cluttered card that is not appealing to the eye. A QR code removes this problem, allowing large amounts of information to be shared with the simple snap of a smartphone camera.

QR codes remove the need for manually entering a name and phone number into a phone contact log, which could result in mistakes, and they also eliminate the need to type out a URL. This is especially helpful for companies who have a longer URL, or who have a URL that contains unusual spellings of words.

You can even track leads using a QR code by having UTM tracking parameters associated with the code that tell you how many times your company’s site has been visited by way of that specific QR code. Such a small, simple code offers so many benefits and advantages!

Double-sided business cards: Traditional business cards have typically been printed on just one side. This leaves an entire side of unused real estate that can serve a number of purposes. If your restaurant is handing out business cards with your address and contact information on them, the other side can be used for a coupon to entice people to visit, business hours to let people know when to come see you, or specials such as happy hour.

Sales professionals can use the other side of their business card to provide quick tidbits about why customers should work with them while small business owners can showcase one or two product or service images. Rather than trying to fit a lot of information onto one side of the card, it can be spread out when the other side of the business card is utilized.

These are just two of the many ways that Allegra can help your organization revolutionize your business cards. Contact us for all of your business card printing needs, from the initial graphic design to choosing the card materials and shape and then printing them.

Your Business Year in Review: Showcase Your Success with a Book Binding

As you reflect on your professional life this past year, we hope it has been a year of triumphs. Difficulties may have arisen and setbacks may have occurred, but you managed to overcome them. They do not overshadow the accomplishments your company has achieved, but instead work to make your successes shine even brighter. As we wind down the year 2021, let those highlights be what you take with you into 2022. Rely on Allegra for professional book binding service that can showcase your major projects and achievements throughout 2021. Consider the following:

An Open Booklet with a Bound Spine Sits on Top of a Closed Booklet on Top of a Brown Wood Surface

Saddle-stitch or sewn pamphlets: Choose a pamphlet for an unpretentious-yet-powerful option. Compact, yet eye-catching, they can be mailed or handed out at trade shows. Potential clients can easily flip through them or take them along for later perusal. This option is highly cost-effective, enabling you to convey a lot of information both verbally and visually. You certainly do not want to overload your potential client with too much info but instead curate an appropriate collection that sends just the right message.

Spiral-bound books: Display striking images, graphs and details with spiral-bound booklets. A durable plastic or metal coil joins your book together, allowing the pages to be easily opened and viewed. Regardless of how many pages your book is—thick or thin—they can effortlessly be bound using this method. These can be kept on your desk long term so that potential clients can flip through them. Each member of your team can have them on hand in their office or at an event. Choose lamination so that the material can be easily cleaned and wiped down between visitors. Or have multiple copies at the ready to send home with your potential clients.

Collated and strip-bound booklets: Attain highly durable and long-lasting materials that are collated and strip-bound. This method starts with collating the information, or collecting it and combining it into the correct order. From there, it is strip-bound using a plastic strip with plastic tines. A machine is used to secure everything in place. Allegra handles the entire process for you, ensuring that the information is safely and accurately housed in a booklet that your team members and potential clients can admire.

Show your potential customers in 2022 what your business is capable of creating with our custom printing and binding services. Your Allegra team understands what elements need to be considered to determine which binding option is best for your project. We have several custom options that will provide you with just the right finish. Contact your local Allegra to enlist our professionals for your book binding service.