5 Must-Haves for Your Next Trade Show

A trade show is an opportunity. Don’t waste it by not being prepared. Take the time to ensure your booth setup is at its best so you can make a lasting impression. Use this list as your guide so you are more than ready!

1. Eye-Catching Tradeshow Signs

People walking at a busy trade show

Draw attention to your booth with signs that stand out. The goal is to be able to attract the attention of people coming from all directions. Just one sign simply won’t cut it. Get creative with a multitude of signs that will bring the people to you. Make sure you maintain balance and style by not going overboard, of course. Consider a combination of:

Banners – Retractable & Hanging
Posters
Floor Graphics
Wayfinding Signs
Backdrops

2. Useful Promotional Products

Tradeshows are all about the swag. In this day and age, you simply can’t show up to an event without a bevy of promotional products. Consider items that make the most sense for your business and that your customers or clients will respond to more readily. Items that are cool but also useful. Start with a bag so that your guests can easily carry other items too. Regardless of what you choose, your logo and business name will be prominently displayed so they know exactly where these nifty items came from—you. Consider:

Bags
Mugs & Drinkware
Desk Items – Calculators, Logo Pens, Pads
Computer Accessories – Mouse Pad, USB Drives
Health & Safety Items – Lip Balm, First Aid Kit, Flashlight, Forehead Thermometer

3. Informative Printed Materials

Do a lot of printed materials end up in the recycling bin? Eventually. But the long-term impact of having these items available is invaluable. Tradeshows are chaotic. Sometimes people aren’t able to process everything until after the tradeshow has ended. When they come across your brochure or business card in the stack of papers they have acquired, they will remember everything else you had to offer during your conversation. So don’t forget to have:

Brochures
Flyers
Business Cards

4. Planned Organizational Materials

Trade show displays need to be organized. Outfitting your booth with all of the items listed above is not complete without a plan. How you display all of your printed materials, signs, and products matters. You don’t want items haphazardly stacked or propped up around your booth. You want a clean, inviting setup that will not only draw people in, but encourage them to stay for a moment and hear what you have to say. Make sure you have all of the necessary organizational items including:

Business Card Stands
Banner Stands
Brochure Display
Boxes or Jars for Promotional Items

5. Personal Survival Kit

Trade shows are long. Believe it or not, you are one of the most important parts of your display and you need to be at your best. Make sure you have your own bag or backpack—complete with company logo of course—with everything you need to make it through the day. You know yourself better than anyone, so there might be something you need that we didn’t think of, but items may include:

Water
Caffeine
Gum
Snacks
Change of Clothes
Tissues
Personal Hygiene Items

Allegra Has You Covered

While we might not be able to provide you with all of the items in your personal survival kit, Allegra can handle everything else. Turn to our professionals for creative designs and swift printing of all the trade show signs and other items you need to set your booth apart.

Make the Most of Your Custom Calendar Printing with Compelling Images

Promotional Spiral Desktop Calendar on a Wooden Desk with an Illuminated Lamp in the Background

Custom printed calendars are a fantastic way to create brand exposure for your company. By providing this useful item to clients, potential customers, and even employees, someone will be seeing and thinking about your brand every day of the year! But not just any calendar will do, you want to create something that the recipient is excited to display in their home, office, or cubicle. Here are some ideas for making your company’s customized calendars stand out with images that are interesting and fun to look at:

Hire a professional photographer if possible: By hiring a professional photographer to take the photos for your calendar, you will get high-quality images that are compelling and well-framed. A professional will have experience with setting up the photos in the best lighting and positioning so that you can make the most of your custom calendar project.

Feature an aspect of your product or service in each image: The main purpose of a custom calendar is to boost brand exposure and keep people thinking about your company throughout the year. Make sure some aspect of your product or brand is featured in each image.

Include your logo in each image: To further reinforce brand exposure, make sure your logo is included in each image. You don’t have to superimpose it on the image each time, you can have a vehicle from your fleet in the image, an employee wearing a shirt with your logo, or even your headquarters in the background with the company logo in view.

Make the image more fun, and less of a sales pitch: The goal with a promotional calendar is to promote your business, but people don’t like to feel as if they are just being sales pitched and nothing else. Think of ways that you can incorporate your company’s products or services into each of your photos in a way that is interesting or funny, this way the calendar recipients will be excited to turn to the next month when the time comes.

Bonus tip:


Include coupons or special offers on some or all of the months: Calendar recipients will be more motivated to make sure they hang on to your calendar all year if there are valuable coupons or special offers inside of it. Your calendar printing service can include posting the special in the corner of a month’s picture, inserting coupons into the pages of some months, or having detachable coupons that can be removed and presented for use.

Custom calendars are a great way to promote your business all throughout the year. With custom calendar printing from Allegra, you can get a well-designed and quality printed product that your business will be proud to share with clients, potential customers, employees, and more!