Make an Impression at Your Next Meeting or Conference with Professionally Printed Materials

Close Up of a Man’s Hands Holding a Booklet and a Woman’s Finger Pointing at It

The key to making a great impression at a meeting or conference is preparation. This is not limited to just having a great presentation, but should also include having printed materials that are professional-looking and represent your organization well. Depending on what the goal of your presentation is, the types of printed materials that you will use may vary:

Folders: If you are pitching a new business opportunity, you will probably have various documents such as information sheets, forms for attendees to fill out, and more. You want to make sure all of these documents are in one place that is both organized and well-branded. A custom folder with your organization’s logo and other information will provide recipients with an easy way to keep track of the documents you have provided to them, and will help to reinforce your brand identity every time they use it.

Booklets: Are you hosting a training seminar, presenting an annual report, or need to provide prospective clients or customers with data about all of the products or services that your company provides? Printing and binding services for booklets will help you put all of your important information in one place that the recipient can easily carry with them and consult as needed. Different binding options such as spirals, three ring binders, or sewn binding can be chosen to best fit the needs of the booklet, and you will have a durable finished product that can be opened up and referred to often.

Flyers: If you are doing a quick, informal presentation or just making a sales pitch as people pass by, a simple one-sheet flyer is ideal. You can quickly hand it to the people you are speaking to so that they can glance at it and see your organization’s branding and other information as you are speaking to them.

Business cards: Any time you are networking, presenting, or otherwise representing your organization, business cards are a must have. They are a quick way to share your contact information and give the clients, customers, and peers who you meet a tactile way to remember your interaction, increasing the likelihood of them reaching out to you later on.

Make sure you are prepared for your next presentation or conference by having the appropriate printed materials for your needs. Allegra provides printing and binding services, business card design, and much more to help businesses put their best foot forward!

5 Ways to Make Your Business Cards Memorable

Torso of a Man in a Dark Suit Offering His Business Card

A business card is one of the most important marketing materials that represent your brand. When you meet a potential client for the first time or connect with a peer at a networking event, your business card is a physical memento of the first impression that was made in person. Because of your business card’s importance, you want to make sure it is as memorable as possible. Here are a few ways to create a business card design that stands out:

1. Paper and finish: People are tactile, and whether consciously or subconsciously, they will take notice of the paper quality used to create your business cards. When you invest in high quality paper stock or a special finish for your business card printing, it can be felt. Depending on your organization’s voice and image, you may want to go with a medium stock paper and a matte finish, or perhaps a heavy stock with a glossy finish.

2. Fonts and color: The fonts and colors that you use should appropriately represent your company. A more serious organization like a law firm or a pest control service should utilize colors and fonts that accurately represent the voice of the company, while a more fun or luxurious organization like a dog walker or a hair salon should use fonts that are more whimsical and colors that are more carefree.

3. Shape and size: If your company offers a service that is more unusual or unique, use the shape of your business card to represent that! Die cutting can be utilized to shape your business card into a form that represents your company, such as a cupcake for a bakery or a key for a locksmith.

4. Texture: Another way to make a tactile impression, as well as a great visual impact, is by incorporating raised lettering into your business card design. An embossed business card lets recipients know that you care about the impression you are making and that you are willing to go above and beyond.

5. Logo: From printed materials to digital assets, your logo represents your company virtually everywhere, and that should include on your business card. Make sure your logo is prominently displayed on your business card so that it stands out.

Make a lasting impression at conferences, networking events, meetings, and more by utilizing a business card printing service that helps you create an outstanding business card. Whether you have a design already created or need assistance from the design all the way through the printing, Allegra’s professionals can help. Get started today on creating your memorable business card!