Studies today show that nearly 80 percent of Americans own smartphones. And with smartphone users spending more time on their devices, businesses must consider how they can make themselves accessible from the palm of the average consumer’s hand.
If you’re looking to market your business from a mobile standpoint, or simply to familiarize yourself with consumer capabilities from a smartphone, here are three key tips to keep in mind.
Websites are arguably the most important part of a brand’s online presence. However, no matter how much time you spend on developing your site, you may still be missing out if it’s not mobile-friendly. Smartphone screens are smaller than desktops and often change the look and formatting of a regular site. Optimize your site for mobile to make sure customers can access your site on their phones. Keep in mind that email works the same way. If you’re sending out an email to your customer base, try to keep it short and easy to follow. Remember that a 100-word email looks much longer on a phone screen than it does on your computer.
Get to Texting
Remember what mobile devices were primarily used for, way back in the days of flip-phones? That’s right, sending text messages. You can leverage SMS, or short messaging service, to take your mobile marketing to the next level. Send text messages to your customer base or prospective customer list to let them know about special promotions or send them a link to your website. Not only will this help reach the customer where they are, but it can also drive traffic back to your mobile-friendly site.
Generate Buzz Through Social Media
Popular social media apps like Twitter and Instagram are primarily used from a smartphone, and often have features only available on mobile devices. Create a check-in spot for your business on Facebook, or a geo-tag on Instagram, to allow your customers to talk about you. Business profiles on Instagram can also include a “call” button on their pages that immediately trigger a call from the user to your business’s phone number. Leverage social media features like this to maximize your mobile marketing.
Mobile marketing is more than a trend – it’s the way of the future. The more mobile-friendly you can make yourself and your business, the more access consumers will have to what you offer. The tips above will be a good start if you’re just beginning to explore the world of mobile marketing, but for more information, you can always contact the experts at Allegra.