Mobile Marketing Tips for Beginners

mobile marketingStudies today show that nearly 80 percent of Americans own smartphones. And with smartphone users spending more time on their devices, businesses must consider how they can make themselves accessible from the palm of the average consumer’s hand.
If you’re looking to market your business from a mobile standpoint, or simply to familiarize yourself with consumer capabilities from a smartphone, here are three key tips to keep in mind.

 

Go Mobile-Friendly

Websites are arguably the most important part of a brand’s online presence. However, no matter how much time you spend on developing your site, you may still be missing out if it’s not mobile-friendly. Smartphone screens are smaller than desktops and often change the look and formatting of a regular site. Optimize your site for mobile to make sure customers can access your site on their phones. Keep in mind that email works the same way. If you’re sending out an email to your customer base, try to keep it short and easy to follow. Remember that a 100-word email looks much longer on a phone screen than it does on your computer.

 

Get to Texting

Remember what mobile devices were primarily used for, way back in the days of flip-phones? That’s right, sending text messages. You can leverage SMS, or short messaging service, to take your mobile marketing to the next level. Send text messages to your customer base or prospective customer list to let them know about special promotions or send them a link to your website. Not only will this help reach the customer where they are, but it can also drive traffic back to your mobile-friendly site.

 

Generate Buzz Through Social Media

Popular social media apps like Twitter and Instagram are primarily used from a smartphone, and often have features only available on mobile devices. Create a check-in spot for your business on Facebook, or a geo-tag on Instagram, to allow your customers to talk about you. Business profiles on Instagram can also include a “call” button on their pages that immediately trigger a call from the user to your business’s phone number. Leverage social media features like this to maximize your mobile marketing.

 

Mobile marketing is more than a trend – it’s the way of the future. The more mobile-friendly you can make yourself and your business, the more access consumers will have to what you offer. The tips above will be a good start if you’re just beginning to explore the world of mobile marketing, but for more information, you can always contact the experts at Allegra.

The Power of Print

power of printIn a game of word association, odds are “printing” rarely – if ever – comes to mind first when someone says, “technology.” Yet the two, while not mentally married, do pair well. The result is better quality, faster production, greater personalization, reduced costs and more powerful marketing and sales pieces.

As a print communications channel, direct mail delivers in new dynamic ways, including connecting with digital strategies to drive purchases, website traffic, business location visits and sign-ups.

According to marketing decision-makers, companies are coordinating their campaigns by:1

  • Driving traffic from direct mail to digital channels (80%)
  • Integrating a unique URL or discount code in direct mail (76%)
  • Timing digital media once direct mail is delivered (61%)
  • Sending personalized direct mail based on online actions (51%)
  • Creating a digital version of direct mail (49%)

 

Following are some key considerations of print and mail that may have you thinking differently about how these traditional strategies can bring better results to your campaigns in 2020 and beyond.

 

PAPER choice matters.p

In a neuroscience study, subjects received one of three versions of a fictitious company brochure: one printed on high-quality coated paper, another using a lesser grade uncoated paper or a third, digital version. The results? Those who read a version on high-quality paper remembered the content best, had the best impressions of the company they had read about and said they were more likely to recommend the brand to friends.

 

oOKAY to be different.

Whether you’re selling landscaping or roofing, cars or cookies, die cutting adds shape or perforated punch-outs to a printed project. Business cards, hang tags, postcards, mailers and folders get an extra shot of pizzazz when they conjure your products or services at first glance. Pop-ups in a variety of shapes are an unexpected and fun way to drive interest and engagement. Even better, they fold flat for easy mailing.

 

wWOW ‘em with texture or shine.

The tactile nature of print is one of its best qualities. Nearly eight out of 10 people say that print on paper is more pleasant to handle and touch when compared to other media, including 73% of 18- to 24-year-olds.2 Smooth and glossy, or rough and muted. Your print provider can help you with paper selection or finishing techniques that inspire interaction because your piece looks and feels special. Most techniques can be done with smaller print quantities, allowing you to customize images or text to be more relevant to your recipients or readers.

 

eEASY to digest is best.

For understanding, retaining and using new information, more than eight out of 10 people believe it’s better when delivered in print compared to electronically.3 Laboratory experiments, polls and consumer reports have shown “that modern screens and e-readers fail to adequately recreate certain tactile experiences of reading on paper that many people miss and, more importantly, prevent people from navigating long texts in an intuitive and satisfying way.”4

 

rRENEWABLE, naturally.

Paper is a product of a natural resource that is renewable. Nine out of 10 consumers agree that when responsibility produced, used and recycled, print and paper can be a sustainable way to communicate.5 Paper with recycled content, vegetable-based inks and a paperless workflow that includes electronic proofs to reduce hard copies are all eco-friendly processes and practices employed by many of today’s print providers to meet customer preferences.

 

To learn about other ways to elevate your print communications download Marketing Insider magazine today.

 

1Direct Mail Conversion Research, USPS
2,5Two Sides North American
3Marketing Sherpa
4Scientific American

Three Simple Ways to Enhance Your Print Marketing Tactics

Print marketing and communications are some of the most trustworthy and fundamental tactics for small and mid-sized businesses. However, many business owners may feel overwhelmed by trying to keep up with growing trends and enhancements to print technology in order to deliver top-of-the-line print communications to their customers.

Think about the print communication strategies your business relied on in the past. Are there any aspects that feel out-of-date or need a refresh? If the answer is yes, you are in luck. Here are three simple and fool-proof ways to bring your print marketing to the next level.
Print marketing

Get Creative with Color

Changing your usual color selections is one of the easiest ways to refresh your print solutions. However, using spot colors, or specialty inks that range outside of the four staple colors (cyan, magenta, yellow and black), can be costly when used too often or unnecessarily. There are instances where the use of spot colors is simply unavoidable, such as when a specialty ink is required for a specific logo or design, but it isn’t the only way you can improve your color scheme. Tricks like color transitions (such as ombres and gradients) are growing in popularity, and can help give your print materials an impressive new look without having to succumb to expensive spot colors.

Make Your Brand Known

Many business owners can recall the pressure of creating a logo or slogan that represents their brand, while simultaneously catching the attention of their key audience. So, when the perfect identifiable logo or slogan comes along, make it proudly visible in your work. Incorporating your emblem in your print solutions can help you connect with your audience and make your message easy to identify. Instead of just placing a small symbol in a corner of a flyer or card, integrate it within unique designs, shapes or outlines on the materials.

Give Your Format a Unique Edge

Today’s advanced print technology has resulted in a wide range of alternative materials for basic flyers, business cards and brochures. Accordion booklets with multiple panels and sliding inserts can create space for more information while still maintaining an appropriate size, giving you the best bang for your buck. Plus, unique formats will make your print materials stand out against the rest. To take it up another notch, consider including augmented reality features to make your solutions multi-channel and interactive.

It can seem difficult to keep up with the ever-changing solutions and technology of print marketing, but simple and effective methods are out there. As a business owner, you can explore different color options, designs and formats to see what your audience responds to well. There’s nothing wrong with branching out, and if you feel like you need a little bit of guidance, the experts at Allegra are always happy to help.