The Importance of Printed Handouts

While the advertising space has grown more diverse with the increase of digital ad platforms, print handouts have not lost their importance. Thanks to digital, the significance and value of print has grown richer. Understanding the common types of print advertising handouts and how to use them is an important part of reaching the right audience with the right message and staying competitive.Flyers

Target Marketing refers to print marketing as an “engagement goldmine” when it’s marketing to Millennials. In fact, Target Marketing reported that 65% of Millennials bought from a catalog, and 63% purchased because of a mail piece. Print is perceived as more trustworthy and the fact that they can pick it up and touch it provides a level of sensory engagement digital ads cannot. Plus, print advertisements stand out from all the digital ads with which users are bombarded while on their phones.

So what are print handouts?

Print handouts are anything that is printed and handed out free of charge for advertising purposes. This includes flyers, brochures, pamphlets, and postcards. Several factors come into play when choosing the right ones to use for your business, such as the type of business you are advertising, the goal of your print campaign, and your budget. Most companies will benefit from using all these popular handouts in the right context!

  • Flyers: These are typically single-sided sheets printed with an advertisement. They are a low-cost option used for reaching many people with your message. This message is usually short and sweet – announcing a sale or a grand opening or simply reminding recipients that you exist to help them. They can be mailed, handed out by a sales team (on a street corner, at a tradeshow event, or canvased across a neighborhood), or pinned up on public bulletin boards.  Flyers are also known as leaflets.
  • Info Sheets: A single sheet containing product specific information. These are usually handed out by employees to individual customers at the shop or made available during trade show events.
  • Postcards: Printed on card stock or heavyweight paper, they are comprised of one flat piece with no folds. Most people picture a rectangle when they think of postcards; however, postcards are not limited to the traditional rectangle but can be designed in all manner of shapes to intrigue and delight your audience. Like flyers, they’re a great way to promote a sale or build brand recognition.  The message is usually pretty simple; your postcard is not the place to unload product specs and details. Instead, postcards are used to encourage the recipient to come engage with your business to redeem an offer or to supply a reminder of what your company does. They are a popular choice for direct mail campaigns because they very flat, lightweight, and sturdy, thus making them perfect for sending in the mail. As one of the simplest pieces to create since no folding or binding is involved, postcards are great for budgets and distributing to a broad audience.
  • Brochures: There are a wide variety of brochure formats readily available at your local Allegra. Brochures can be created from single sheets or multiple sheets folded to form a small booklet. Multi-sheet brochures can be bound or unbound. Unbound brochures are also called pamphlets. Printed brochures are utilized in many ways to effectively increase sales. A few common distribution methods for reaching your desired audience through brochures includes placing them in public display racks, sending them out to a select audience via direct mail, giving them to a client during a consultation, or placing them in brochure holders in your own office or shop for interested parties to pick up.

Do you need to create custom print handouts that are sure to impress? Your local Allegra Marketing Print Mail location is ready to help from start to finish.  They’ll guide you in choosing and designing the right type of print handout for each of your marketing goals as well as handle all the printing, folding, and binding for your marketing print handouts!

How Brochures Can Help You Reach Your Business Goals

There are many creative ways brochures can be used by business owners to promote and education about their business offerings. They attractively present a solution to a problem and the benefits of choosing your company, as well as how to obtain the product or service. Here are a few examples on how businesses use brochures for different purposes. 

  • To Raise Brand Awareness: A perfect example of this are travel brochures. When placed in a hotel’s brochure rack, they inform visitors of local attractions and services. A 2018 study tested the impact brochures placed in a hotel lobby have on travelers. The study revealed that 85% of visitors became aware of an attraction or business as a result of picking up a brochure and 61% of visitors planned to purchase tickets or merchandise, they learned about from a brochure.
  • To Start a Conversation: Dentist offices often have brochures in the waiting or examination room explaining treatments or services such as teeth whitening. An interested patient can grab a brochure and discuss any questions they may have about the service with their dentist.
  • To Close a Sale: Businesses, such as massage clubs, use brochures to provide a visual to potential customers while a staff member walks them through pricing packages and services. Circling the best value option or jotting down a promo code during the conversation can make it personal. If the client is unconvinced and needs more time to think about it, the brochure serves as a reminder of the brand, the product, and the special attention received.
  • As Handouts for Different Occasions: Many companies distribute marketing brochures at trade shows or sends them as a targeted mailing. These methods allow for a larger reach rather than waiting for a customer to select one in-person.

Custom brochures can do more than just promote a business’s full range of products or services. They can help advertise upcoming events, raise awareness for a cause, or serve as map or program guide. A advantage brochures have over other forms of marketing is they don’t have the character limit often found in digital ads or smaller print mediums. The multiple panels in a brochure allow you to break up text into easily digestible pieces. This also allows for you to get as creative as you want, playing around with the use of images, layout, paper stock, and finishing techniques to communicate your message.

Allegra has the experience and expertise to help create a high-quality brochure. To get started, contact your local Allegra Marketing Print Mail location today.