5 Ways to Boost Your Trade Show Presence

Trade shows are a great place to find new customers and build relationships to help your business grow. These events are often industry-specific and not open to the general public. Most of the people who attend trade shows are company representatives in a position to influence purchasing decisions. The Center for Exhibition Industry Research found that 86% of trade show visitors are decision-makers.Trade Show Booths

Before signing up for your next trade show, it’s crucial to do some preliminary research and figure out what will be the goal your company wants to achieve during this event. Your company may be launching a new product or service, or they may be looking to get feedback on an existing offering, or they may simply want to generate new sales leads. Whatever the objective is, you will need to find out what type of audience will be attending the event. After you figure out who will be attending the event, you’ll be able to determine the best ways to attract them to your booth.

Participating in events requires a substantial investment and advanced planning is necessary to guarantee a good return on investment. Redefine success and step up your 2020 trade show game by focusing on these five event marketing strategies.

  1. Reach out to attendees before the event. Build interest before the event by sending emails to encourage attendees to visit your booth. It may seem unnecessary, but doing this will plant the idea in their heads to stop by your location when at the event. You can say something as simple as, “Stop by with our booth with your business card for a chance to win a prize.”
  2. Invest in a memorable trade show booth. Choosing the right event company to produce your display is just as important as selecting the correct trade show to attend. That’s where Allegra comes in! We can help you think of every detail, from graphics and flooring to lighting.
  3. Invest in proper signageSigns are often the focal point of any booth and they are responsible for representing your brand. Make sure you have enough signage not only in your booth but also around the event floor to help people locate your booth. Use eye-catching graphics to draw potential customers and communicate the value of your products and services. There are many different types of signage that work well for events, from trade show banners to ceiling and flooring graphics.
  4. Pick unique promotional items. With today’s printing advancements, the possibilities are endless when it comes to the type of products you can brand. Use this opportunity to your advantage by picking an unusual giveaway. Giving people something unexpected they haven’t seen before will give your company an edge over other exhibitors. The items companies distribute at events should always be useful, valuable, or entertaining. Trends to keep in mind in 2020 when picking out promotional items are: self-care or fitness items, eco-friendly products, tech accessories, weather-friendly attire, and brain teasers.
  5. Make your booth fun and interactive. An excellent idea to attract people to your booth is to offer a convenient service. An example of this would be to set up a cell phone charging station. Since most people will probably be using their phones, they are likely to stop by and use the station. Another idea to make your booth more interactive and fun is to invite people over for games in exchange for prizes. People are more likely to spend some time with your company if you are providing an experience they can enjoy.

Allegra has the experience and expertise to save you time and money with trade show displays, banner stands, giveaways, and more. You don’t need a big budget to make a significant impact! We’ve helped lots of companies just like yours. And they’ve been kind enough to give us a 5-star rating in return. That’s a win-win!

For quality and service you can trust, contact your local Allegra Marketing Print Mail location today!

3 Easy Ways to Enhance Your Email Marketing Results

Enhance Your Email MarketingEmail marketing continues to be one of the top strategies for customer acquisition and retention. A 2019 Statista report found approximately 281 billion emails were sent and received each day in 2018. This number is expected to increase to about 347 billion email per day in 2022.

Email has become the most popular communication tool for businesses. According to Marketing Sherpa, 72% of adults in the United States prefer using email to communicate with other companies. But this is only one of the many reasons why every company should be doing email marketing. Here are three other important reasons why most businesses use email as one of their primary marketing channels:

  • Emails are convenient. You can send and receive emails directly on your mobile phone.
  • Emails can be personal. Email marketing platforms allow companies to personalize each one of their messages easily.
  • Emails are quick. Email is one of the best ways to reach anyone to let them know about last-minute deals or offers.

Even if you are following email marketing best practices, the main problem many companies are facing is the high levels of competition in their customers’ inboxes. According to this Emarsys, 81% of small and medium size businesses rely on email as their primary customer acquisition channel.

In 2020, we encourage you to evaluate your existing email marketing strategy and use these three ideas to enhance your results:

  1. Clean up your list.
    Before Before permanently removing from your list those who haven’t been opening your emails, try to re-engage them with a custom campaign. Using a subject line such as “We Miss You,” coupled with a special offer to encourage interaction, can go a long way toward increasing your open rates. After you deploy this campaign, evaluate the results. If you see multiple consecutive deployments go unopened or they bounce, remove these addresses from your list.
  2. Dedicate time to perform split testing.
    Segment your customer lists based on consumer behavior. Creating smaller lists will help when you start doing split testing. Take one of those custom lists and send half of the people one email version and send the other half a slightly different email. This sort of testing will help you identify and refine your message. Once you have the results, you will be able to determine which type of email performs better. Another good idea to try is sending your email at different times of day and week. Finding out the best times to send your emails help you positively impact your open rates.
  3. Combine this with a multi-channel strategy.
    Though email is a fast, affordable, and efficient marketing channel, it’s best used as part of an integrated marketing approach. According to Invesp, 52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015. These are often email marketing, social media, print, and direct mail.

Start the year with a new approach to your email strategy. For assistance with setting up a multi-channel marketing campaign for your business or organization, contact your local Allegra Marketing Print Mail today.