5 Tips for Designing a Visually Engaging Landing Page

No matter what type of business you are in, you’re probably trying to find ways to generate more leads online. If you have a good marketing team on your side and you’ve done your homework, it’s likely you already have a good website, a monthly SEO plan, ongoing pay-per-click campaigns, email marketing campaigns, and an excellent social media platform strategy in place. After doing all of this, the question is, what else can you do to generate more leads?

Our answer is simple. It’s time to update your landing pages!

Abstract vector illustration of landing page flat design concept.

Having a reliable website is great, but if you are trying to generate more conversions, put your focus on dedicated landing pages. A landing page is one of the most powerful conversion tools at your disposal. If your company is running any type of lead generation digital campaign, a landing page can help with conversions.

Use these five design tips to help make your landing pages more effective:

  1. Choose a memorable headline. You will only have approximately 8 seconds to convince your visitors that your offer is worth pursuing. Be straightforward about what you want visitors to do when they reach your website. Pick a heading that’s appealing and clearly states what you are offering. If you’re going to include additional information, use a short subheading and complement this with a call-to-action button. These will be the first elements visitors read when they get to your landing page.
  1. Use visual elements to guide your visitors’ attention. There are two types of visual cues you can use to guide your visitor’s attention to different places on your landing page. You can use explicit visual cues such as a simple arrow pointing towards your call-to-action button. You can also use implicit visual cues, instead of an arrow use an image of a person looking in the direction of the call-to-action button. According to author Malcolm Gladwell in his book “The Tipping Point,” visual cues are ‘micro-expressions,” or, small facial indications we recognize in others; these impact how we interpret emotions. This is why, when we see someone looking interested in a specific direction, it is likely our reaction will be to look in that direction as well.
  1. Combine your content with images to tell your story. Combine the text on your landing page with icons and illustrations; this will make your message easier to remember. Frequently used icons are great because your audience will quickly understand the meaning conveyed by merely glancing at the images.
  1. Show your products or services in action. To capture your visitor’s attention, show real people using your products or services in real-time. A study conducted by MarketingExperiments found that images of real people on landing pages perform better than stock images. In their case study, they performed A&B testing with a landing page. On one page, they used a stock photo of a customer service lady smiling, and on the other page, they used a picture of their founder. The study found 35% of their visitors were more likely to fill out the CTA form on the page with the founder’s image than those who visited the page with the smiling lady. The main reason this happened is that people want to be able to trust the information you are presenting. In this study, having a picture of the CEO of the company helped build that trust. Displaying your product or service in action on your landing page can help do the same.
  1. Include social sharing icons. If you are offering compelling content on this page, giving your visitors the ability to spread the word about your offer will help drive more traffic to this page. Never underestimate the power of word-of-mouth that can be generated online. In addition to giving your campaign the potential to become viral, social icons can become trust marks that give customers more confidence in your brand.

Successful online marketing campaigns rely heavily on the effectiveness of their landing pages. Improve the design of your landing page and help your customers make a decision that will significantly increase your conversion rates. A good design will engage your visitors and drive them further into the conversion funnel.

To design a landing page that’s effective enough to convert visitors, rely on the experts at Allegra Marketing. Contact your local Allegra Marketing Print Mail location for all your design and web marketing needs.

Inside Tips to Wow Your Best Customers

Every company works hard to gain new customers, but the work shouldn’t stop there. Since customer churn is inevitable, it’s important to implement strategies to consistently re-engage your existing customers. These strategies need to go beyond simple customer satisfaction. They should to be an organized effort to create memorable experiences. In the upcoming Allegra Marketing webinar, “Behind the Curtain: Inside Tips to Wow Your Best Customers,” marketing expert Carla Johnson will talk about using your brand’s unique qualities to build customer loyalty.Allegra Target Marketing_Placement #1

Register today and don’t miss the third episode of in the Allegra Marketing Webinar Series!

If you are interested in learning about other strategies to connect with your customers on their buying journey, visit our webinar page. “Behind the Curtain: Inside Tips to Wow Your Best Customers” is the third session of Allegra Marketing webinars. If you missed the two previous Allegra Marketing webinars, visit our page to access the recordings.

Get access to the recordings of our two previous webinars of these series:

Five Ideas for Everyday Customer Retention 

To create a long-lasting impression on your customers, you will need to go above and beyond what they are expecting from your company:

  1. Deliver exactly what you promise every time. Long-lasting relationships are built on trust developed through consistent experiences. No matter what type of industry you are in, consistency is key. To establish consistency, try automating processes not only in production but also in daily communications. Make sure everyone on your team is on the same page and knows exactly what customers are expecting every time they chose your company.
  1. Follow up with your customers when they least expect it. These customer interactions can be as simple or as complex as you want them to be. You don’t need to spend lots of money; a simple follow up phone call or mailing could be enough. The goal should be to let them know you appreciate their business and want to build a relationship.
  1. Always provide added value. Many companies do things like adding small gifts or free samples to orders. Everyone likes receiving free things, but the added valued shouldn’t stop here. Train your team to provide more support than what people are expecting. An excellent customer service can easily become the added value.
  1. Cross-sell and upsell. Sometimes customers don’t know there are other products or services they may like or need. Great customer service representatives understand the best upselling moments happen when they become better listeners. In the digital world, these opportunities also exist. Some online stores have dedicated sections on their pages or built-in pop-ups to highlight other products searchers may like.
  1. Remember gratitude can go a long way. Simple things, such as sending birthday postcards are nice, but a more personalized and innovative approach can have a bigger impact. Learn about them and the things they care about. The more you understand your customers the easier it will be to wow them.

For more great ideas to engage and retain your best customers, register for the upcoming Allegra Webinar, “Behind the Curtain: Inside Tips to Wow Your Best Customers,” Thursday, September 26, at 12 p.m. (ET)