How High-Impact Printing Techniques Can Help You Stand Out

Some people think digital advertising has replaced print marketing, but this is simply not true. Successful business owners know print and digital can go hand in hand. Each type of marketing has its own strengths and weaknesses; together, they make a winning team.

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Businesses are harnessing the power of print more than ever before. According to FedEx, professional printing services have helped four out of five small businesses stand out against their competitors. They also found business owners are handing out more business cards than they did five years ago. Along with brochures and banners, business cards are one of the most effective and affordable print materials available.

Almost 85% of consumers say they are more likely to shop at the business if they receive high-quality custom printed materials. The poll used to gather these statistics was conducted across a broad audience of age groups. It found that even Millennials like to receive something printed and tangible at least once a month.

While there has been significant growth in digital marketing, another survey found tangible direct mail has a 75% recall rate, whereas digital ads usually only have a 44% recall rate. This shows that print media continues to be a valuable resource, and is one of the reasons marketers everywhere are implementing a multi-channel approach that leverages the advantages of printed materials in combination with digital marketing.

No matter what type of marketing budget you have, print services can accommodate your business needs and marketing goals.

Small Budgets: If you are trying to reach your local audience, we recommend using brochures or postcards. This will give your customers reasons to visit your business and mention it to others. Use this strategy every quarter and support it with social media and online efforts to measure its success.

Medium Budgets: You should continue using promotional print materials such as postcards and brochures. You should also consider implementing other high-impact printed alternatives such as flyers, catalogs, multi-piece letter packages, or even lumpy mail. With a medium budget, you will be able to increase the number of your prints, the customization, and additional details. There are different textures, folds, types of paper, and even die cut finishes, you chose to give your print materials to help them stand out.

Larger Budgets: With a larger budget, you can develop a solid multichannel marketing strategy. Find out where your customers are and go to them. Participate in trade show events and other industry gatherings to give your business lots of exposure. Print materials and signs can help you promote, support, and make a significant impact at these events.

Connect all your digital efforts with your print materials. If you are offering seasonal discounts, make sure they are reflected on your website, emails, phone calls, mailings, and signage.

High impact printed materials positively reflect on a business. Consumers agree: Nine out of 10 say the quality of the printed materials they receive has a direct relation with the quality of the goods and services provided by a company.

Allegra Marketing Print Mail offers a variety of business printing services from business cards and brochures to training manuals and personalized printing. Together we can establish marketing strategies that support your business goals. Contact your local Allegra location to discuss the options available to step up your print marketing strategy!

 

Source: https://smallbiztrends.com/2018/05/print-marketing-statistics.html

 

How To Harness The Power Of Word Of Mouth

A study by Convince & Convert found recommendations from friends are valued 27% more than other forms of advertising when making a substantial purchase.

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Do you remember the last time you tried a new product? It’s very likely a person you trust recommended this product to you. It is also likely you did some research and read some reviews before making this purchase.

Word of mouth is one of the oldest ways to promote your products and services. Today, it continues to be one of the most effective ways to grow your business. With social media and online reviews, consumers are empowered to share their opinions freely and leverage the opinions of others before making a purchase.

For many businesses, online reviews can be intimidating. Nobody wants to read negative comments about their company, and most business owners feel this is not something they can control. The good news is, there are many ways you can positively influence and harness the power of word of mouth.

How can you generate word of mouth?

To help influence word of mouth, you will need to focus on the type of relationship you want to build with each person who comes in contact with your business. Word of mouth is not exclusive to your customers; it can also come from other organizations or suppliers you interact with. It’s important to make sure that you establish solid relationships with them and give them the resources to recommend and refer your business.

These relationships need to be based on trust, and this is something you can build with time. To make sure you are building a good relationship with each person we recommend developing a word of mouth marketing strategy for your business

Develop a successful word of mouth marketing strategy.

Do you know who is talking about your business? Do you know what they are saying? Do you know where they are having these conversations? These are all questions you will need to answer before you can develop a plan.

To begin planning your strategy, review the different touchpoints customers have with your company. Make sure you are engaging them every step of the buyer’s journey. Each time a client comes in contact with your business is an opportunity to strengthen your relationship and build trust. There are four things you should take into consideration when creating your marketing strategy:

  1. Understand your customers. Take the time to understand what your customers want, need, and where they spend most of their time. Depending on your demographic many of them may spend a lot of time on their computers, specific social media sites, their phones, etc. Once you have these answers, you will be able to make your services available to them when and where they need them. 
  1. Listen to their feedback and take action. Reviews can be incredibly helpful when used correctly. With the right approach, you will be able to turn a negative review into a positive learning experience. In some cases, you can even turn a negative review into a positive one. The important thing when it comes to customer feedback is to acknowledge it and use it to improve your company.
  1. Deliver a great experience. Having a good product or service is not enough. Today’s consumer is usually willing to pay more for any product if the experience they receive is better. This is where big brands get things right. They make sure every time anyone interacts with their business, they feel like they matter.
  1. Create a referral program. Invest in building relationships with your customers by rewarding their loyalty and continued business. There are many different types of reward programs that can motivate your existing customers to make more purchases and recommend your products and services to others.

Train your employees to not only deliver an excellent customer experience but also to identify new opportunities to improve it. Having highly satisfied customers is the best starting point for word of mouth marketing.

For more information on how to develop a successful word of mouth strategy, partner with your local Allegra Marketing Print Mail location. We can help you streamline all your print and marketing needs and support the growth of your business.