Why Should You Consider A Web-to-Print Portal?

Web-to-print is an online print document ordering system that allows businesses of all sizes to manage printed documents easily and more effectively with the convenience of 24/7 access. To succeed in today’s competitive atmosphere, companies use these convenient online print services to achieve brand consistency and a web-to-print portal makes it simpler to manage all your printed materials, keep them up-to-date, and make them available to all members within your organization.

We’ve put together a list with the top 5 reasons why using an online print portal to maintain your marketing materials can help you reach your marketing goals.

#1: Maintain Consistency Through Shared Resources

A web-to-print portal can help streamline your print and marketing needs, and help manage your print materials online. If you need everyone in your organization to use the same resources and adhere to the same requirements, a web-to-print portal is ideal. Allowing every member of your team to access the same resources can help guarantee consistency.

#2: Gain Greater Efficiency

 Having a single go-to resource for creating all your marketing materials will increase your efficiency by giving your team pre-approved resources that cut down on their need to check the product against existing guidelines.

There are more efficiency benefits for organizations that adopt a web-to-print portal as a solution for ordering print marketing materials.

Create, order, and pick up materials for campaigns in a few easy steps

  • Work with an experienced, full-service provider like Allegra to print items ordered on the portal
  • Make the creation of new campaigns easy with pre-approved templates for each campaign type
  • Develop multiple template choices to maintain brand consistency
  • Provide access to document creation throughout your organization with a secure online resource

#3: Improve Cash-Flow Management

 The best way to make sure your cash flow is well-managed is to monitor all your incoming and outgoing expenses. Of course, this monitoring can be resource-intensive. When you work with one trusted vendor like Allegra to set up your custom portal, you put all your orders for marketing materials into a single channel. No more chasing down individual receipts or maintaining records of invoices and payments for a multitude of small providers across all the territories where you operate.

#4: Implement Branding Changes Quickly

 One of the hardest things about trying to maintain brand consistency is managing the implementation of changes. Whether you’re doing something that should be simple like updating your phone number or rolling out an entirely new look and feel, you have to manage the change across all your channels.

When your print marketing materials need to be updated quickly and efficiently; the web-to-print portal makes those changes easy. Since you have pre-approved templates that define all the parameters for your marketing materials, you can make a single change to your approved information settings and change all future jobs. After that, it’s easy to order new materials that fit your new information and design changes.

#5: Create, Test, and Implement New Campaigns Quickly

 Web-to-print portals allow you to set up and approve new templates for various teams and purposes. Your creative team can easily test new ideas, see the previews online, and send them to get printed. Pilot programs are easy to run, with the same predictable cost structures and delivery times you’re used to. Then, if your pilot program is successful, you can easily approve your new materials for orders throughout your company.

Get Started with a Web-to-Print Portal!

 Streamline your print and marketing needs with a web-to-print portal, and protect your most valuable business asset: your brand. Partner with your local Allegra to see how we can help your business!

Building Brand: Transforming Leads Into Loyalty

Brand Loyalty Marketing Branding Office Working Accounting Concept

Anyone who’s a fan of a particular sports team or rallies behind a specific candidate knows the power of brand loyalty. As a culture, we gravitate towards groups that follow particular interests.

This kind of loyalty is what every business strives for. Loyal customers will promote the benefits of your products, creating word-of-mouth and social media advertising that can rival the best marketing strategies.

The question is: how do you go from cold calls and online leads to clients who are in love with your brand? Allegra’s newest webinar, “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers” is the perfect guide to creating successful chemistry with your customers.

The Basics of Brand Loyalty

People are creatures of habit; we tend to buy the same coffee, shop at our preferred stores and even use the same toilet paper brand over and over again.

Sometimes these choices come from direct experience using a product or service. Other times, they’re selected by exposure, intuition, repetition, or word-of-mouth. When faced with a decision between two competing options, brand loyalty means always picking the same brand.

Inform your Customers

To convince your customers that your brand is worth following, these are some possible avenues you can use:

  • Develop informative content
  • Establish a social media presence
  • Create an e-mail marketing plan
  • Optimize your website
  • Comment or write on other blogs
  • Post static website advertisements

By generating great content, your business can simultaneously get the word out while building brand loyalty through trust.

The Small Picture

One of the best ways to take those leads and make them last is to look at the small picture. There may be a multitude of factors that are attractive about a particular product or service, but by focusing on promoting a few key points, you will target specific things your customers can relate to.

The upcoming webinar takes a closer look at how those smaller “chemical reactions” occur, and the best ways to make that happen with your customers. By using Allegra’s techniques, your business can create more than surface-level customer relationships.

Enticing Elements

Building up loyalty is important if you want to keep your customers coming back. Cold calls and client lists only get you so far, and businesses need to keep their clients engaged.

A great way to generate engagement is through exclusive offers. Clients enjoy feeling like they are part of a private club or have access to goods and services that others do not. Offering your customers options that are unavailable to the general public will engage them in a way that builds trust.

The Buyers’ Journey

Understanding and guiding prospective clients through the buyers’ journey can help you influence how they interact with your brand.

There are three basic phases that every customer goes through:

  1. Awareness: The customer realizes there is a problem that needs solving.
  2. Consideration: After defining the problem, the buyer comes up with possible solutions.
  3. Decision: Looking at a variety of avenues, the best choice is made.

The upcoming webinar highlights how important this trajectory is, and it takes you through each stage of the process. You’ll learn how to take your leads and make them active and loyal customers. While your salesforce might feel stuck with “dead-end” buyers, there are many solutions to help you transform them into profitable clients.

Working with Allegra Marketing Print Mail, you can establish marketing strategies that complement your business plan. With webinars like “Chemical Attraction: Transform Lukewarm Leads into Loyal Customers,” your sales team will be better informed on how to build brand loyalty and awareness. For more information on this and other webinars, contact Allegra and talk with our expert team today.