Employee Engagement: One of the Best Ways to Help Ensure Success

TrustSmart companies put a great deal of effort into fostering a culture of employee engagement. There’s a simple yet compelling reason for this. Salaries alone do not guarantee that a company will be able to recruit and retain the best people. Engaged employees are less likely to consider changing jobs if a new opportunity presents itself.

The evidence points to a direct link between engagement and performance. We put together this list with the most important factors that contribute to employee engagement.

Trust in Leadership

According to the Society of Human Resource Management, trust in organizational leadership is the greatest contributor to workforce engagement. When employees trust their managers ability to set the right course and commit to making the company a great place to work, they’re enthusiastic about their jobs and organizational goals.

Building Engagement Through Recognition

Research conducted for the Harvard Review of Business concerning the American airline JetBlue revealed a direct correlation between recognition and engagement. Recognition does not need to be shown through raises or extravagant gestures. Company-branded gifts, such as mugs, pens, apparel, calculators or computer accessories can effectively demonstrate appreciation without straining the company budget.

Personalized recognition awards, such as plaques, trophies or desk organizers, carry even greater weight and their visibility can also help motivate others to perform at a higher level.

Printed Internal Communications

A professionally printed internal communication piece that shows up on everyone’s desk or work station regularly demonstrates management’s recognition of the workforce’s efforts.

Organizational transparency is another big contributor for employee engagement, newsletters and other forms of printed internal communication pieces can assure employees that company leadership has nothing to hide.

Workplace Signage

Eye-catching and informative workplace signage that’s updated regularly helps to develop greater engagement among work teams. The topics can be current and cover issues that address employees’ interests or concerns. They can also help to develop a workforce culture that fosters highly desirable employee traits such as a commitment to customer satisfaction, consistently following through and a strong work ethic.

Build Engagement Through the Right Communication Materials and Recognition Items

Allegra Marketing Print Mail can help provide your workforce with the internal print communications, company-branded recognition gifts and signage that will make it clear to your team that you are committed to keeping them engaged.

Expressing appreciation through the materials we design and produce for you is an effective way to demonstrate good will toward your employees. Whimsical, heartfelt or informative, our signage and print work will convince your team that their efforts are noticed and appreciated. You’ll be surprised at the unexpected improvements your company will notice. Contact your local Allegra and take your employee engagement plan to the next level.

Getting the Most Out of Your Live Event or Trade Show Presentation

Trade shows and live events are a great way to kick-off or ramp-up your brand if you do it right. According to a Harvard Business Review survey, 93 percent of business leaders say they place a high priority on live events. When you present or promote your product or service through live marketing, you’re are generating sales leads and grooming future purchasers.

In consumer surveys, most respondents said they were more inclined to make a purchase following their attendance to an event. Bonus: At trade shows and live events, attendees like to take pictures and then share them through their social media accounts. This user generated content counts as free advertising, and it’s great for brand awareness. At your next event, be sure to set up effective and eye-catching displays to attract many attendees.

How can you ensure that your event creates a memorable experience that works best for you? The key is in the event or trade show planning. Here are some of the things you should keep in mind.

Get the Word Out and Give Your Attendees a Good Reason to Show Up

Define your target market and then learn all you can about it. What are the likes, needs and goals? Be sure your live presentation covers those areas that will effectively generate interest within your market. After you’ve come up with some good reasons for people to show up, spell out the benefits of attending in your pre-event outreach. Your attendees should know that they’ll come away with some information or insight that will make their lives better or more satisfying. If your purchasers are other businesses, let them know how you can help them increase their sales, lower their overhead or beat out the competition.

Be Mindful of Other Events That Could Conflict With Yours

Bad timing can take the wind out of your sails, if your event is scheduled to take place when there is a competitor’s event or another big attraction also taking place. Check out what other business events or entertainment attractions are going to be running at the same time as your event.

Take Heed of the Iron Triangle: Time, Budget and Scope

The interconnected factors of time, money and scope can work against you if you don’t plan carefully. Set a budget and stick to it. Make sure your budget matches the scope of your presentation and fits within the available time. You won’t appreciate financial or timing surprises the day before the event and force last-minute changes to your intended program. A project-management approach that begins months ahead of the actual event date can help ensure there’s no surprises ahead.

 

Throw in Some Branded Promotional Products and Hand Out Informative and Compelling Literature

Takeaways can help to develop a brand awareness that lasts. Your hand-out printed pieces should more than adequately reflect your branding and your message. The swag counts too: mugs, t-shirts, pens or whatever else you give your attendees to take home with them should all be well integrated, so your brand identity and messaging lingers on long after the event.

Leverage Your Event Marketing Collateral

The literature, signage, promotional items and business cards that play a part in your live event or trade show presentation will determine how well your audience and visitors remember you. There’s much to be gained from keeping the development and production of all your brand-identity items under one roof. That’s our specialty. We’ve mastered the art of building brand awareness for our clients through expertly designed and fully integrated marketing collateral. Head off to your live event or trade show well prepared and make a lasting impression. Contact your local Allegra Marketing Print Mail and find out how we can help you plan for and create a stand-out and memorable live event.

 

Gain, Improve or Restore Brand Consistency Through eCommerce Web-to-Print Fulfillment

Brand inconsistencies can hamper your marketing efforts, but a quality and tech-savvy eCommerce printing service can provide both a solution and a whole new set of opportunities.

If your business has more than one location, it’s possible to have different managers or purchasing agents contracting a variety of local print or digital services while also making uncoordinated updates and revisions.

CONSISTENCY CONCEPT
CONSISTENCY CONCEPT

You need a better way to manage your company’s brand image across multiple marketing channels and different business locations. Consistency counts and a unified approach to your product or service messaging will improve your lead generation, customer acquisition and retention prospects.

Print Inconsistencies Can Have a Negative Marketing Effect

Your company’s credibility, as seen through the eyes of both existing and potential customers, can be better preserved through effective brand control. There are several ways that noticeable deviations in presentation or messaging content can slip through to your targeted market base. Competing or confusing messages and variations in formatting or color can spell trouble for your branding and marketing efforts, but centralized control over your printed marketing materials can help avoid this type of embarrassment.

Better Than an In-House Printing Department

Web to print, also referred to as W2P, provides a remedy to inconsistency in the form of a centralized online resource and access portal for your entire company’s printed marketing needs. This is a great way to gain control over print matter without your company being required to set up an entire in-house printing department – which would obviously be a very costly capital expenditure. By outsourcing all your company’s print marketing needs to one online W2P resource, consistency can be ensured while you also gain some additional benefits.

Greater convenience translates into increased efficiency and improved staffing utilization; with W2P, all the current revisions and marketing updates can be accessed throughout your company with just a few mouse clicks. Anyone with the proper authorization or password can review the most recent print work, proof a proposed marketing piece, check the status of print job, or share work with others for input and review prior to ordering.

A major part of web-to-print convenience is that it’s available remotely and on a 24/7 basis. It’s also a good way for sales reps to easily access the most up-to-date marketing and pricing materials when they’re on the road.

Reduce Your Print Spending

When your company sets up an online print fulfillment system, you’ll be able to leverage your marketing and print budget. You won’t need to worry about separate locations ordering small print runs and you’ll instead benefit from the economy of scale.

Budget guardians will also be able to keep track of spending across different locations and departments and they’ll be better prepared to set up more realistic estimates for future expenditures. W2P also provides quick and easy automated job pricing; a budget request can be prepared and the actual final product reviewed and approved by the proper parties before a print order is actually placed.

Centralized Sales Material and Document Access

A W2P provider can serve as a convenient and centralized document storage and review service. This can go beyond sales and marketing and enable authorized HR, customer service and training personnel to quickly access and review any changes to policy documents, technical content, employee handbooks or other in-house materials before the printed versions are available and in hand.

Personalized and Cross-Channel Marketing

Personalized direct-mail marketing campaigns are effective because they match customer buying habits and demographics to individualized marketing approaches. A full-service W2P provider can enable recipient database updates to be entered into an approved online print template to create mailing pieces tailored to your company’s most recent data compilations. The addressing and mailing can also be included as part of the outsourced servicing. Your sales team will be able to take advantage of individualized marketing materials that can reach their intended recipients in the shortest possible time.

Speed Up Design Time and Easily Compare Printing Options Online

A W2P service can provide your sales and marketing staff with pre-approved templates that they can brainstorm from. Different approaches, but all within approved template formats, can be tried out online before a final consensus is reached and the print job is launched. A new and proposed marketing piece can be designed online and then saved as a PDF file to be shared with other team members via email prior to placing the final order. Your marketing team can also compare pre-order pricing online for print extras such as UV coatings, special folding, embossing and other print job enhancements.

Concentrate on Your Sales and Marketing Strategies and Leave the Printing to the Experts

Allegra Marketing Print Mail will cover all your W2P servicing and fulfillment needs and more. We’ll set-up a customized web-to-print online portal that will meet your company’s specific needs and enable your marketing plans to go into high gear while you also save time and money. You’ll have access to the in-house technology, production facilities and multi-channel experts that can take your company’s marketing plans to the next level.

We offer a fully integrated approach to all your marketing needs and you’ll be assured of across-the board consistency in both the digital and print worlds. Our logo design services, promotional products, signs and banners can also be included in the high-impact and well-integrated branding treatments that your business or organization can benefit from. Contact us today and find out how our one-source marketing solutions can provide your company with effective brand control and the positive results you’re looking for.