After You Land Your Customers, Hang on to Them: Step 3

Adding some well-crafted personal touches to your new customer welcoming routine can help make a lasting and positive impression. If you want them to stick around or keep coming back, continue to let them know how much you value them. This is another way multi-channel messaging can be put to good use.

Retention Secrets word stamped in grunge red ink style on a yellow envelope to give you tips and advice on retaining customers or employees
Retention Secrets word stamped in grunge red ink style on a yellow envelope to give you tips and advice on retaining customers or employees

You can increase your customer retention rate by showing your appreciation for continued patronage in various and frequent ways. Communicate loyalty discounts, special offers or simple but sincere thank you messages through email, online responses, direct-mail offers and, of course, one-on-one contacts. Keep them coming back to your website through engaging and interesting blogs, special-offer invites and discount or enhanced services coupons.

Variety can be a key component in effective retention messaging. Mix things up and don’t rely upon only one or two communication channels. Postcard mailings, newsletters and print ads can all add to your digital messaging and create an enhanced and memorable customer experience.

By keeping track of your customers’ buying habits, preferences and demographics, you can customize your messaging to match their individual needs and wants. This also enables you to measure and compare the effectiveness of the various channel and demographic interactions you’re relying upon. More big-time data sifting? Sure, but you don’t need to perform the collection and analysis on your own. The results of your retention efforts can be compiled and presented in a meaningful and useful format through the services of the right marketing provider. This is the type of data compilation that can be the determining factor in how well your business’s upselling, cross-selling and renewal opportunities play out

Learn More About the Ways Awareness, Conversion and Retention Work Together

You won’t need to sign up for any expensive courses to learn how awareness, lead generation and retention combine and interact to build up your bottom line. Join us for one of our free and fast-paced one hour webinars and discover how some of the most well-known companies and product brands have combined these three elements to create both loyal customer followings and highly-engaged prospects.

Our upcoming marketing webinar series will cover topics such as impact branding, transforming leads into loyal customers and ways you can wow your market base. You’ll have an opportunity to ask questions and share your own experiences with our webinar host, Carla Johnson. For two decades, Carla has helped business executives, innovators and Fortune 500 companies to create value through content and digital marketing.

Allegra Marketing Print Mail is a one-stop source for customized print and digital marketing materials and systems that can effectively build brand awareness, generate leads and grow a loyal customer base. We have what’s needed to accomplish your business goals: in-house resources and technologies, production knowledge, and the right kind of creative talent. Don’t be overwhelmed by all of the many and challenging ways of promoting your business. You can count on our marketing skills and expertise to match your needs with the best possible services. Interested in converting and retaining your customers? Let us know; Allegra can help!

With Awareness, Generating Leads and Making Conversions Can Come Easier: Step 2

Generating effective leads follows awareness. When you present the right messages to the right potential customers at the right times, it’s easier to get the responses you’re looking for. You’ll enjoy an added advantage if your target market has already been made aware of your business. This is when you have a greater opportunity to convert potential customers into purchasers and when they’re more likely to react positively to your message or offer.

For the best conversion results, define your market, make repeated approaches and measure your success. Comparing your response and conversion rates across varying demographics and marketing channels can provide you with valuable data and demonstrate how to tailor your efforts for improved results.

Horseshoe magnet attracting new leads over black background, 3d conceptual image for illustration of lead acquisition strategy and online strategic marketing

If this sounds like a huge amount of data sifting, it can be! It could become quite an enterprise if you’re running a large and far-reaching campaign; enlisting the aid of a skilled and highly qualified multi-channel marketing provider will leave your business with more time and resources to focus on keeping your customers happy.

Watch this space for step 3: customer retention.

Your Three-Step Plan to Attract, Convert and Retain Customers: Step 1

A high churn rate can be your business’s worst enemy. It’s the percentage of customers that don’t stick around or come back. Considering how much time, effort and cost goes into acquiring customers, you want to keep them.

Man with a Notepad with Text Brand

How well you retain customers can, however, be connected to how you go about acquiring them. Overall, your marketing approach has three interconnected stages that work together to affect your bottom line: attracting customers, converting them and keeping them. In addition to conversion and retention, your marketing strategy can benefit from paying attention to what goes on at the beginning of the sales funnel. This is where brand awareness takes place.

How the Process Gets Started

Lead generation and conversion may attract a greater degree of attention in a marketing campaign, but what comes before shouldn’t be deprived of time and effort. Your potential customers may be getting hit with thousands of product and service awareness messages each day — it’s natural for them to develop an instinct to tune things out.

It’s been estimated that it takes up to five to seven impressions before your company or product name is remembered. That doesn’t necessarily mean you’ll need a huge budget to get your share of awareness, especially if you’re doing business in a local market. The key is to avoid inconsistencies in your branding. This could be challenging if your business has multiple locations, there are frequent staff changes or if your business is still evolving.

The way to prevent this type of market confusion is to place all of your branding efforts under centralized control. If you’re going to launch a multi-channel awareness campaign, it should remain consistent and well-coordinated. Unless your business has all of the internal staffing and resources to design, create and manage each of  the print, signage and digital channels available to you, your best option is to outsource.

There’s much to be gained from entrusting your identity package and multi-channel campaign to a one-stop source with the expertise, experience and know-how to make everything work together effectively.

Watch this space for the next step: lead generation.