Multi-Channel Campaigns: An Integrated Approach is Best

Why do the most successful national brands advertise on television and send you information through the mail? Or sponsor online banner ads on specific websites even though they send you a catalog regularly?

Because decades of research have proven that the more ways and locations used to communicate, the more trust is gained by the marketer and the more successful the entire effort. And what’s good for the big guys is also good for the smaller, local marketer.

To be sure, outreach mobile marketing isn’t for everyone, but when it is right it can be the most timely and engaging type of communication.

The trick is to match the multi-channel marketing effort with the habits of the target audience. Let us help you zero in on the best niches for your business and put together the multi-channel marketing effort that will elevate your brand and business to the same level as those national powerhouses.

Contact Allegra Windsor - Via Italia today to discuss your integrated marketing needs.

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Customer Testimonials

I have been dealing with Allegra for years and would highly recommend working with them for any marketing and/or printing project. Their friendly and helpful staff provide professional, timely, and high-quality services - with prices that can’t be beat. I often deal with short turnaround times and Allegra has always been accommodating to my specific needs. Their customer service is top notch, as are the products and services they offer - and I am always greeted with a smile when I walk in the door!

Kieran Wilson at Amico, March 2023.

DIRECT MAIL BY THE NUMBERS
SOURCE: DATA & MARKETING ASSOCIATION
300%
A dimensional mailer is 300% more effective than flat mailing

Source: Data & Marketing Association

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